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10 hidden costs of an empty seat

Are you familiar with the butterfly effect; a concept highlighting the possibility that small causes can have momentous effects? Bringing this theory into recruitment, this article outlines the many effects and hidden costs an empty seat can have on your business.

There is no magic formula for calculating the actual cost of an empty vacancy because the factors to consider are largely dependent on the position, industry and other circumstances. But there are hidden costs to consider:

1. The upscale time of a new hire is often forgotten about. The timeline from someone’s first day to them becoming valuable and working independently is generally speaking 3 months. This is obviously dependent on many other variables, but from our own experience that’s when everything seems to just click. As a result, the longer you wait to replace someone, the longer it will take before they start to add value.

2. For the remaining team members, taking over someone else’s responsibilities can impose stress, frustration, demotivation and burnout. You might think it’s sustainable for a short period of time, but ‘short-term’ tends to become ‘medium-term’ and before you know it, another employee has handed in their notice.

3. By not hiring a replacement before someone leaves, there is no time for a handover. For a new starter to only have written documents to refer to is far from ideal – and that is if everything was even written down in the first place! Not being able to ask questions or have a good induction can set someone back weeks, if not months.

4. The quality of work and productivity are likely to drop when a person is taking on responsibilities they are unfamiliar with. Not only do they need to take on someone’s workload, they have a lot less time to execute their own.The decrease in productivity even starts before an individual actually leaves the business. They are typically less invested, take their foot off the gas and might produce a poor handover.

5. Disruption in one department can have a cascading negative impact across other areas of your business. Missed deadlines and targets will ultimately impact the bottom line.

6. If a management role is vacant the team loses guidance and leadership which impacts productivity further. Replacing a key team member is also a much bigger challenge than the average employee.

7. When an employee leaves there are some things that go with them; experience and skills gets lost. Investments in training can’t be transferred, neither can business familiarity.

8. Opportunities are lost each day you have a vacant position, as that could have been someone contributing with new ideas, driving initiatives, or solving problems.

9. If you temporarily fill a gap with an interim or freelance employee, you will end up training someone twice for the same position. There is also a risk that their error rate is higher and productivity lower than for the average employee.

10. Not replacing someone due to hiring freezes or budget cuts can negatively impact team morale and job satisfaction of the rest of the team if they are understaffed and overworked. The team loses hope of things improving and motivation might be lost.

If you are tempted to cut your hiring budget or think a recruiting fee seems too steep, please take these hidden costs into account. It’s not as easy as ‘by not paying this salary for X months I’m saving X’. Not all costs are tangible and there is so much more to consider than the monetary value of someone’s salary.

Are you hiring and keen to avoid these costs? Feel free to contact us or reach me personally on jo@vertical-advantage.com to find out more about our expertise, services and how we can help.

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Helping the FMCG community throughout COVID-19

‘Business as usual’ has been replaced by ‘adapt and support’ since the outbreak of COVID-19. We are in a rare situation that has affected every country, industry and individual to some extent, so one thing we have felt strongly about at Vertical Advantage is to help people where we can.

Here’s what we’ve done so far to adapt and why we’ve done it.

 

Proactively helping people who are out of work

Evidently a large chunk of the workforce has been made redundant or found themselves without a job for other reasons linked to the pandemic. Nearly two million people in the UK have applied for universal credit benefits since the beginning of lockdown – that’s six times the normal claimant rate(!).

Having a vast network of FMCG candidates and businesses during a crisis like this, we knew we had to utilise it to do our bit. Not for the sake of additional revenue or expecting something in return, but because it was simply the right thing to do.

Consequently, we have offered to add active job seekers within ecommerce & digital and sales & marketing to open source spreadsheets. These have been shared directly with relevant clients and on LinkedIn.

Click here to access the ecommerce & digital list.

…and here to access the sales & marketing list.

We have also offered candidates the chance to book in time directly into our calendars for them to ask questions, get advice on their job search, or just to have an informal chat about the current job market.

Helpful insights

New working conditions and a shook FMCG and consumer goods market has surfaced questions by candidates and businesses alike, which is why we have posted regular updates on our website and social channels to provide our expertise to share information and provide support.

We’ve taken the pulse on the sector by speaking with clients regularly and outlined what hiring and onboarding has looked like during the pandemic, but also shared articles like how to identify company culture via video call, how to stay engaged with your team and our best bits of advice for current job seekers.

In addition, many businesses in the consumer goods sector have shared interesting market insights with us, which we have proactively shared with our key clients. If you are interested in finding out what these are, please email me on david@vertical-advantage.com.

When we say live jobs, we mean LIVE jobs

Since the early stages of lockdown we have noticed a lot of frustration coming from candidates as they were applying to vacancies online that they came to realise didn’t exist or were in fact put on indefinite hold – something that provided false hope and was a huge time waster. This was and is a big issue and something we didn’t want to contribute to, so the first thing we did when the job market took a downturn was to audit thew jobs we advertised.

You will also see that jobs on our website are advertised differently:

1.  Some of our clients are pipelining for hires they want to make in the medium term. These ads include ‘Talent Pipeline’ in their titles for clarity.

2.  All other ads are for LIVE jobs that we are currently recruiting for.

What next?

Although the consumer space hasn’t been as hit badly as many others, we recognise that some businesses simply don’t have the budget to use a recruitment agency at the moment. And that’s ok.

We want to continue to help all clients in the industry where we can, whether this means helping you find talent for a particular vacancy, providing advice on the current market, or benchmarking your strategy against others.

Feel free to drop me an email on david@vertical-advantage.com or call me on 07792 544887 if there is anything you’d like to discuss. I’d be delighted to hear from you.

 

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The Covid-19 Aftermath in the Drinks Industry

I’ve recruited into the drinks industry for over three years now and have spoken to some fantastic people within the business, many of who are still close contacts of mine.

No one knew how disruptive and deadly this virus would be, and I’m sure no one thought it would make its way around the globe at the pace that it did. The global economy has been hit massively and there’s been a distressing amount of deaths caused.

I wanted to highlight the effect this has had on the drinks industry in this blog and share it.

 

On-trade

In summary, this has been devastating on businesses that rely on on-trade business. The closure of bars and restaurants has seen cash flow effectively come to a standstill for on-trade suppliers which could, unfortunately, put many out of business.

 

Off-trade

On the contrary, suppliers who supply into the off-trade sector are seeing a rise in sales. The spirit and mentality of us Brits never cease to amaze me – Global pandemic? Let’s booze at home and on Zoom to our mates (I’m very guilty of this).

Non-alcohol businesses that supply into the off-trade are also profiting, in particular mixers and soft-drinks.

 

Relevance to Supply Chain?

Forecasting will be a big issue in the future for businesses in both the on-trade and off-trade. What will businesses do in the coming years? Do they completely write off this year’s forecasts? It seems that in the on-trade it’s the most sensible thing to do as bars, hotels and restaurants should be back to normal in 2021.

Yet, from an off-trade point of view sales seem to have increased during this lockdown period, making it easier to predict next year’s sales compared to on-trade.

 

Market Insights / Trends

One of the main trends during this lockdown has been the increase in consumer spend across E-Commerce channels across all industries. Within the drinks industry, I spoke to Julie Buckley who is Head of Buying at ELICITE, an online premium wine merchant. She said customers are spending more on their products, this includes an increase of sales in Dom Perignon and Tignanello, Megan Markle’s favourite wine and fondly known as The Tig which would usually set you back around £150+ in a restaurant.

It seems that people who would usually go out and eat at restaurants or drink at wine/cocktail bars are finding they have more disposable income and are willing to treat themselves at home.

For now, it seems that having an online presence and a delivery service is a key factor in driving sales across all industries, and I suspect we will be seeing more businesses offering an online service moving forward.

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4 ways to keep your existing team engaged

As recruiters, we’ve focused a lot of how you ​can attract, hire and induct talent in this current time, but what about your existing team?

How do you ensure you continue their development and that their learning curve isn’t ‘paused’ for the next (insert your best guess!) however long?

During this time there is probably more (free of charge!) development available to you and your teams than there ever has been. So many fantastic experts are offering their time and services for no cost – make the most of this!

At Vertical Advantage, we are offering interview/ CV advice and are also giving time to clients to help them resource plan​ and are offering all sorts of benchmarking and support (including how to hire WITHOUT using recruitment agencies).

There’s plenty of other companies and experts doing the same – don’t be shy to take them up on their offer – it’s worth making the most of their amazing expertise whilst you can – here is a site we highly recommend; https://register.gotowebinar.com

Other practical steps you can take to continue your progression and development;
1. Share information virtually

Set up Slack/Teams channels so it is easy for people to find information or read about other people’s experiences.

Often in a sales environment, people assimilate information from those around them – at least certainly in our office when someone sat nearby has a situation (or makes a mistake – we do make them!) we all learn from it.

As we are a close-knit team, we all go through this process together and there is a shared learning experience for all of us.

To ensure we keep this, we’ve proactively made a point of ‘shouting’ (virtually) about these scenarios to ensure other team members are aware of what is going on. This has been invaluable to keep us together as a team, but also to ensure we are sharing best practises and learn​ing together.


2. Listen to external advice

Although it’s a unique external cause, we have seen markets dip a couple of times in our lifetimes and it’s a perfect time for people who have experienced this before to share what they have learned.

What did they have to adapt? What made the biggest impact? What resource did they need?

We’re lucky to have a NED​ (Non – Exec Director) who is doing a virtual session with the team to talk about ​what he feels we should be doing to make the most of this time.

3. Online courses

What online courses are available that would be relevant for you/ your team?

When recently talking with a PR candidate, they told me they were completing a crisis comms management course online over the weekend so they could upskill and keep up with the demands of their current role. This is a great way to learn, and these are often interactive and enjoyable sessions.

 4. Review development plans and objectives

With people at home, it’s a great time to pull out development plans and objectives that have been set and review them.

Are they still SMART in the current climate?

If not, take time to talk to your team members about what needs to be adjusted in order for them to succeed and work with them to create new goals.

For more help on setting SMART objectives see https://www.mindtools.com/pages/article/smart-goals.htm

We’re aiming to help our communities as much as we can.

Sure, we’ve got a business to run and generally speaking we make our money from placing candidates but that’s only going to be with businesses that really want/need to hire so there’s little sense in trying to force a square peg (or NAM!) into a round hole. (can we split this sentence?)

We’re providing market updates, content and commentary on a near-daily basis to those who are interested in receiving it.

So if you would like to keep up to date please take a look at our blog for more content.

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Sorry Boris, you’re not spoiling our fun

Based on all the posts I’ve been seeing; I take it you get the picture of how to effectively work from home. Plot twist, this is NOT about working from home. While working is definitely important (Andy paid me to say that), I think it is equally important to stay engaged with your team; outside of virtual morning meetings and have a bit of fun.

Now let’s take it back to 8:30am on yesterday’s sunny Wednesday morning. I made my coffee, buttered (peanut buttered) my toast, and switched on my laptop. I peeped a calendar invite named “Team Night Out”, and thought it was a bit ambitious to already be planning this but rolled with it. Before I could click accept, I noticed it was for 6:00pm next Wednesday! I won’t lie, my initial reaction was, “how on earth…and really?! That’s the start of my 8-hour Netflix binge!”.

After reading the message saying, “Virtual team night out, go grab yourself a bottle of wine, expense it, and let’s have a boogie” (in my own words), I thought this was absolutely brilliant!!! Enjoying each other and the reason we are part of this company is critical during a time like this and is a great representation of why our values are drive, own, nurture and in this instance; enjoy.

We are all sat here focused so much on how to effectively work, how we are going to keep our jobs, how we are going to keep our candidates engaged, and focusing so much on the future. However, I haven’t seen anyone discuss the reality of still needing a work-life balance (besides afternoon yoga). I don’t know about you, but we sometimes enjoy a cold pint to wrap up the day in the office. It was so refreshing to see my managers still thinking about what makes Vertical Advantage, well, Vertical Advantage. Besides our services to clients and candidates; it’s our internal company culture (and one of the reasons I joined).

If your company isn’t doing this,  you can still get connected with millions of people around the world through virtual pub quizzes, virtual dance parties, and house party.

Working from home doesn’t have to be all work, work, work; we can still engage with our team and have a bit of fun in a time that doesn’t seem so fun. It is such a wonderful feeling to see my managers focus on something outside of just “business” and do something to bring the team together We are small but mighty.

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Recruitment is Like My Refrigerator Lately… 

As the days go by, it appears I am going crazy (crazier). But with crazy comes creativity and the need for a laugh. My days have started to blend into one, but one thing is for sure, I pass that fridge about 100x a day and open it even more. While I sit here speaking to candidates, clients, and my colleague’s day in and day out, I’ve come to realize…recruitment is like my fridge!

 

  1. Even after the £60 shop, there isn’t much food in there

I’m sure everyone is feeling this right now…extra hungry, two breakfasts, dessert before dinner. I’m also sure many people are seeing a lack of jobs, especially in the world of recruitment. Candidates are coming in fast, but jobs are slowing down a bit. It is easy to open the fridge and think “nothing is in here, boring”. However, you can also open the fridge, get your creative cap on, and use that broccoli to make some soup. I personally immediately think of Deliveroo, but my pots and pans have seen the light of day over the past few weeks and it’s been a nice change. This (thankfully) leads me to my next point…

 

  1. You need to (try to) make something out of nothing

I’ll say it once I’ll say it again, we need to stay positive and get creative (hence this magical post) in the current situation. It is easy to fall into the hole of anxiety and negativity, but while we may not be placing as many people in jobs right now, or speaking to as many clients with hot roles, this is the time to network, to gain trust, to show our expertise (go crazy and use that mayo and ketchup together) and educate ourselves on what is really inside that fridge! Staying ahead of the curve, finding that new hot sauce, and continuing to build our relationships is crucial.

  1. The Condiments always save the day

I love condiments. Ketchup, mustard, mint mince, soy sauce, hot sauce…you name it. Avocado and cream cheese, marmite and butter, yum! I like to think of condiments as candidates. Sometimes we are so focused on the main course, we forget about what really gives us the flavour! While recruiting for jobs is essential for us to do ours, without the candidates, we wouldn’t be able to do anything, and everything would be so plain. Our candidates provide us with market knowledge about new roles, new companies, changes in the market, and most importantly – trust us to represent them. Sometimes it takes a few days to build this trust (a green banana that turns ripe 2 days later). Candidates are the peanut butter that holds the bread together…

  1. It gets warm if you leave the door open

Being proactive is essential in recruitment, especially right now. So many times I stand in front of the fridge staring into the glorious light and then “beep beep beep”, it’s getting too warm and I have to close it for a minute. By being open to new conversations, learning about new markets, speaking to hiring managers, candidates (junior and senior), and “leaving our doors open” (good one, I know), we are building these foundations, and it will pay off.

Now to provide some insight and give you a bit of clarity, I have created an appendix of different types of candidates, ergh, condiments below!

English Mustard Uncompromising, hard to get off of you, leaves a distinct smell, kicks you in the face, ruins most things but makes some things incredible.
Brinjal Pickle The mac daddy. Underappreciated, relatively unknown, not what you’d expect given where it comes from but an absolute blast on most things.
Hot sauce An acquired taste. Not for everyone, but if you like it, it will change your life. You never know when it’ll hit you and always keep you on your toes. You may think the taste has gone, and BAM, it’s back!
Mayonnaise Not much fun to look at, bit greasy, always smells a bit funky but is essential for living your best life. A great all-rounder, a good one to have available, but can be a bit wet.
Barbecue Combination of mayonnaise, onion, and mustard all in one. Bit more of a special occasion kind of guy. Easy to talk to, difficult to shake, worth the wait.

To be serious for a second, I wouldn’t be doing my job if I didn’t ask…what condiment are you? Feel free to mix them together and create your own! If I don’t hear from you, I’ll assume you’re NOT miracle whip.

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FMCGs Big Opportunity – to leap or not to leap?

As we approach the end to the quarter and also, the end of the financial year for many businesses its really not the normal feeling of assessment of where the business is, where it is going & is the path we’re on the right one? Generally, there are lots of questions at this time of year but in 2020, those questions are very, very different. What we know is that the government is helping where it can to keep the wheels of the economy moving – assisting with measures such as furlough for the employed and self-employed, gives a period of greater parity in earnings for many workers who are affected by CV19 but will it be enough?

From a hiring perspective, we need to take a look into our short to medium term crystal ball (maybe it’s just a marble given the timeline!) and consider the impact of taking the ‘wait and see’ approach to the impact of CV19 within FMCG. We know that sales in most categories are up from a grocery / retail perspective and that the impact of fewer holidays, trips to a restaurant or bar, kids not going to school etc will mean it is likely there is more consumption to come over the next few months at least. So as bad as the current times are health-wise, we know some consumer goods businesses are out-performing the market yet, what we have seen in some situations, is some FMCG companies react with hesitancy and fear around hiring – ‘how will we interview?’, ‘will candidates want to take a job during a pandemic?’ or ‘how will we on-board / engage a new starter’, are all valid questions, however, I do think those businesses need to consider the impact of NOT hiring.

Let’s say you were intending to hire a Demand Planner or NAM today because of a vacancy in the team but you decide not to commence the search again until we return to the office & the ‘new normal’ goes back to being the old normal. Best estimates looking at a lot of the data/media on this seems to be a return to the office in June / July – pick a date, nobody knows.

What’s likely is that lockdown will continue in 2 /3 weeks chunks as no governments want to make a full commitment to an extended period of isolation – for social, fiscal and health reasons that just doesn’t make sense. So, we’ve peered back into that marble and we’re in mid-June, people have reacquainted themselves with where the photocopier is and we’re back to hiring – the sun is shining, kids are soon to be off school for the Summer and people have been locked up for 3 months…….. are they of a mind to leave their role now? It’s safe, their business kept them on during a downturn – will they turn there back on the employer who didn’t cut their pay or make them redundant? Sure, some will but many will kick that particular can down the road until September / October as least. So, your traditional hiring process of 4 – 6 weeks, may end up stretching to 8 – 12 weeks with the right candidate potentially on a 3 month notice period……… the maths on this means a job you have today, may well not be filled until January 2021 so then the real question is, ‘as a hiring manager, are you prepared to do the work of 2 people for the next 9 months?’

Back to my main barriers to hiring (above) – all of these things are being dealt with by dynamic businesses and business people across the globe & many, many internal roles / international moves happen via Skype / Zoom interviews outside of these surreal times.

Sure, onboarding remotely is a bit different and not ideal but we can be sure it’s a short term solution and again, if you consider our process – 4 – 6 weeks to hire and then a notice of up to 3 months……. Remote onboarding is unlikely to be an issue.

Lastly and I think this is the most important point – the talent is there now. Straight away. Ready & waiting to take a great opportunity. A business that is hiring today, sends a message of a strong, confident company that is taking the opportunity to hire the best in the market at a time where others don’t make the leap AND in FMCG there should be many more of those than in many other sectors.

Much is made of how opportunities arise in times of challenge – this is the hiring opportunity, are you going to take it or switch back to Netflix?

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What is EVP and why is it the buzzword of 2020?

It stands for Employee Value Proposition.

Officially, it’s the salary, compensation and benefits that the employer pays to an employee who’s contracted to deliver skills, experience and productivity that further delivers the company’s business goals, mission, purpose and values.

EVP, in tandem with your Employer Brand, will be a key, determining factor attracting, retaining or losing talent from your organisation.

Why does EVP matter to businesses?
“78% of job seekers use social media for their job search” (Glassdoor) because they want to see if they will be a good fit in your company’s culture. So, if you’re not focusing on your sharing your EVP via these channels the majority of job seekers have already overlooked your company before they’ve even begun.

“In a market where 91% of job seekers think company culture is more important than salary and 80% of candidates consider employer brand when choosing where to apply, companies that have a strong EVP” (Pinpoint)

We’ve recently worked with clients in communications, social, tech, food, drinks and beauty sectors who find that they’re struggling with attracting the volume of quality candidates that they’d like and are increasingly looking inwards to make changes.  And we’re not the only ones hearing this from clients; we’ve recently met with LinkedIn and Glassdoor who said that their client companies’ primary concern is around EVP and making themselves more attractive to potential employees.

As recruiters we are spending increasing amounts of time with clients discussing EVP; what used to be an interesting conversation or “add-on” is now a central tenet of how we develop candidate attraction campaigns.

EVP/EB trends have ranged from empowerment and CSR, to pay and holidays, and currently the environment and social conscience. The breadth of information available to candidates from a variety of sources means that unless you are in control of your messaging, candidates will make decisions about working for you without attending an interview.  As recruiters, we used to persuade candidates to “just go and meet them” knowing that our clients would be appealing enough if we could only get them through the door, but most candidates now won’t invest time in a meeting if they don’t like what they’ve learned about you so far.

Even businesses who have traditionally been attractive to candidates have learnt that a well-stocked fruit bowl, the comfiest of all bean bags and an established brand are no longer enough for current or prospective employees who are deciding what their futures will look like.

“Candidates trust a company’s employees 3 times more than the company to provide credible information on what it’s like to work there.” (LinkedIn)

Companies common mistakes when trying to attract and retain:

  • Limited content (videos, picture, blogs) showcasing your culture on your website or social media channels
  • Few or bad ratings and reviews that are not addressed on Glassdoor, Google etc
  • No external/internal alignment on the company vision / poor brand ambassadors
  • Poor employer brand


In 2020, how can you enhance your profile?

  • Tell your full employer brand story (origins, visions, goals etc and how as a potential employee you can play a part in helping to achieve this)
  • Understanding what makes you unique – are you sharing this?
  • Conveying all your key selling points for your company (don’t assume people know this)
  • Showcasing why you’re a great place to work using dynamic content on your website, blog and social media feeds
  • Articulate this EVP clearly to both current employees and potential new recruits – ensure your internal team know and believe the points above – they are your greatest ambassadors
  • Showing your work: giving candidates a real view of how creative/interesting/challenging/meaningful your work is will resonate with the right candidate.

Need help?
We can help you clearly define your EVP so you can actively attract and retain the right talent.

Whether it’s a beautifully crafted “work for us” doc, Glassdoor review maintenance or your social media tone of voice, we can build a cohesive programme tailored to your company and your recruitment objectives. Oh, and we’re amazing at recruitment too!

Want more info?

Talk to me for an initial chat at jo@vertical-advantage.com

 

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How VA weathered the choppy waters of 2019 and what’s next in 2020

2019. I genuinely can’t remember a more interesting year in my working life. Without a doubt, the markets Vertical Advantage operates within have been affected significantly by a stop-start economic backdrop, perforated with changing timelines for a decision on Brexit / the election, etc. Couple the macro-economic situation with changes in regulation, increased advancements in rec-tech and the market dynamics of the consumer space, it has meant this year has been one of the most unpredictable ever in Vertical Advantages 7-year history.

Thankfully we have a weathered the choppy waters of 2019 creating greater niche specialisms within the consumer space by creating a 3rd permanent division, separating E-commerce and Digital from our traditional Sales and Marketing business which is now lead by Siobhan Nutt, a vastly experienced leader who joined us in June. In addition to Siobhan, we have hired some exceptional talent from apprentice to senior manager level & can proudly say that both our business and our leadership team has never been more diverse.

I’m incredibly proud we have embedded our #DONE values further this year and have built a career progression structure, a highly developed PDP model and an evolving EVP we can be proud of. However, these are simply foundations from which Vertical Advantage should build on in the next 12 – 18 months and the team internally are under no illusions that our agenda is very much focused on strong growth within that time period.

What’s next?

I’ve never been a great believer in big predictions however, 2019 saw a marked shift in terms of the talent we attracted to the business and with further hires planned, our expectation is to continue to raise the bar with the talent we bring in to Vertical Advantage. Outside that, we want to do more for our clients, provide them with better data and more outside the box solutions to their traditional hiring problems. 2019 saw Vertical Advantage work more in Europe than ever before and there’s certainly a driver to continue that trend as our blue-chip client base strives for recruitment partners with greater reach.

I’m in awe of what Jo Miller, our Commercial Directors & the Vertical Advantage team has achieved this year commercially and am humbled by some of the exceptionally innovative clients who we have built new, genuine relationships with as well as our long term customer base who have continued to be loyal to us in the face of stiff competition.

Lastly, I’d like to thank the candidate pool we have represented in 2019 – recruitment businesses are under increasing pressure and scrutiny and without you trusting the consultants at Vertical Advantage to help you navigate the next step on your career path, we would not be in the position we’re in today. Having increased our Linked in following by 600% this year and had over 30 positive google reviews (averaging 5 stars!), I’m confident we’re on a good path to continue our journey on an upward trajectory in 2020.

Wishing everyone a very happy new year & let’s hope for a successful, collaborative and peaceful 2020!

 

All the best,

David

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6 of Our Eco Friendly Business Ideas That You Can Copy

Winter is coming, and this time the White Walkers aren’t to blame. We are!

Yes, climate change is an ever-looming threat to society and, when discussing all things ‘oh no, we’ve ruined the earth’, it’s easy to fall into a pit of existential dread.

But there’s no time for wallowing because time is running out and change shouldn’t be limited to the home. It’s down to big business (and small business) to pull their weight too.

At Vertical Advantage, we know that all too well. We do work in the fast-moving consumer goods space, after all, where climate change is proving a game-changer. Within the FMCG sphere, many massive companies are actively working to lower carbon emissions, respond to consumer concern regarding climate change, and prepare for potential supply chain upsets.

We should be doing our part too. Especially when many people spend more time in their office than they do their living room. Fight that existential dread!

So, while there seems little point in digging into the existential ‘why’ of saving the planet — isn’t it obvious? — let’s dig into the commercial ‘why’.

And, of course, the how.


Use less electricity
Simple? Yes. Effective? Also yes. Think about just how much electricity the average office consumes in one day, between the fridges, computers, coffee machines, and lights.

A lot.

One way to cut down this usage is to simply take stock of just how much energy you’re personally consuming. Do you really need a space heater under your desk? Does the air conditioning really need to be on? (You live in the UK! It’s cold enough!)

Even the smallest reduction in your energy usage will contribute. So, before you leave for the night, turn your computer off completely instead of leaving it to idle on standby while you’re sound asleep.

Another way is for your company to invest in energy-efficient appliances across the board. The short-term expense may be hefty, but the long-term savings will be far more significant.

And another incidental benefit of turning off the lights and other electric accoutrements? Lowered overheads.

I can practically hear the office managers cheering from their cubicles already!


Change energy suppliers
And speaking of those office managers, they might want to look into changing energy suppliers too.

Not only can you win government subsidies if you switch to a renewable energy source, but you’ll also be contributing to…oh, saving the planet.


Cut down on printing
As the old saying goes, most meetings could be emails and, honestly, so could most paper correspondence.

So before hitting print on another inane update, consider simply walking over to your colleague to tell them what you need to instead.

Or, send an email. (But whatever you do, don’t ‘Reply All’. And definitely don’t just print the email anyway, either.)

If you’re really itching to work with a pen and paper instead of a keyboard though — some people are wired differently, after all — try a tablet out for size or invest in a digital notebook instead.

As for those informational leaflets? Consider whether they’re really necessary.

Promotional materials? We’re living in the internet age! Put down the paper.

However, if you do end up using paper, make sure to recycle it afterwards. That goes for cardboard and even plastics (where possible).


Be a conscious consumer
Aside from reducing your paper usage in the office, you should also think about what you’re buying, as well as its carbon footprint and packaging.

Wrapped in reams of plastic? Pop it back on the shelf.

Ahead even of recycling your waste, the best thing to do is reduce it altogether. It’s not called ‘reduce, reuse, recycle’ for nothing!

After all, not everything you put in recycling will be recycled. Black plastic is a notoriously difficult material to recycle, for instance.

So, reconsider your consumer habits in the first place.


Get on ya bike! (Or bus, whatever floats your boat.)
Travel is a major contributor to climate change.

With an office full of staff members each doing their own round-trip to work and back each day, those (somewhat indirectly) company-caused emissions add up.

If the option is open to you, try walking to work instead.

Or use the Tube!

At least one of these methods will have you feeling fitter in no time, too.

Alternatively, invest in a bike and a decent helmet.

Here at Vertical Advantage, we have a Cycle to Work scheme where you can get discounts on bicycles.

Save money and the planet in one fell swoop?

What more could you want!

Buses are always a better option than cars too, especially for the exercise-averse.

Let’s put it this way: as long as you’re not chugging along in your city-centre Land Rover every day, then you can probably rest easy regarding your travel habits.


Purge the office kitchen
Does your office get fresh food delivered?

Does your office throw out many a half-mouldy banana at the end of the working week?

If so, you need to change up your attitudes to food waste too.

Order less food or even order none at all! Because once you combine the carbon footprint of that probably-foreign piece of fruit, plus the delivery, you have to wonder if it’s really worth it.

Alternatively, make a concerted effort to use up all the food. Everyone likes banana bread, right?


Go Green
All of the above is about ‘going green’ to a certain extent, but you can also switch out common office supplies for environmentally-friendly ones too.

Biodegradable bin bags and recycled paper and notebooks are great places to start, as is investing in a real set of metal cutlery. That way, you can do away with the plastic disposables in no time.

In short, where the environmental option exists, take it.

 

Like any company, Vertical Advantage is always looking for ways to implement and expand upon the above actions.

But there’s always room for improvement when it comes to our green practices and collectively taking ownership of our company-wide carbon footprint.

Sure, we still have a way to go in implementing a paperless office (the dream!), but we’re on the right path.

Are you?

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It’s time to bring dirty talk into the office. Here’s why.

Dirty talk needn’t stay between the sheets. It’s also time to bring it into the boardroom.

Although, admittedly, the dirty talk I’m thinking of probably isn’t the type you’re thinking of. (That would be, uh, a recipe for a lawsuit, to say the least.)

No, my dirty talk is all about addressing the elephant in the room.

But first, some context.

In my previous role as MD of a private equity-backed business, I had the pleasure (and pain) of working with an incredibly astute Investment Director.

He knew little about the inner workings of a recruitment business day-to-day but was all over the commercially savvy business decisions.

He had little time for excuses and never held back when it came to cutting right to the core of any perceived issues.

In operational or board meetings (which, luckily, he didn’t attend regularly), he felled those elephants in the room like a ruthless (but perhaps ethically-questionable) poacher.

He would ask the ‘dirty questions’ in meetings. He only dabbled in dirty talk, if you will.

While doing this made him few friends, it always ensured any issues–or even potential issues–were addressed up front.

Unlike the other kind of dirty talk, it wasn’t always fun–no meeting he attended turned into a glorified back slapping exercises–but it was highly effective.

That’s because boardroom ‘dirty talk’ involves asking the questions that others shy away from, the ones they’re afraid to ask.

One example that sticks in my mind from this particular dirty talking Investment Director were discussions around a key commercial metric: payout ratio.

In laywoman’s terms, a payout ratio is the entire staff’s gross salaries divided by the company’s gross profit.

Sounds boring, right? That’s because it is.

But if this metric was ever above 40%, our Investment Director would dissect it forensically and get right to the core of the issue.

Typically, a payout ratio above 40% meant that (broadly-speaking) senior team members were under-performing. The Investment Director had no problem with calculating an individual’s payout ratio, before deducting this from that of the overall business as if to underline his point about their slacking.

But what does this have to do with me?

Well, in recruitment we’re often brilliant at talking up the positives and glossing over the not-so-positives. It’s part of the job, right? It’s part of most people’s jobs, really.

But rarely does glossing over the tough stuff get you anywhere. It’s only when you tackle it head on that progress is made.

And following those meetings with the Investment Director, I always sensed we had made progress.

So, don’t be ashamed to talk dirty. Ask the tricky questions, because your business or team will be all the better for it.

And if you’re the MD (or, generally speaking, hold any higher-up position)? Prepare to field those dirty questions. Ask yourself the dirty questions in preparation. That way, you’ve got a better chance of identifying the solution before the problem truly arises.

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Fixed term contracts or day rates – which option is better for your business?

I’ve been recruiting into the interim and contract market for well over eleven years now (man and boy) and things have changed over that time.

The interim market has changed even more since then, the day rate interim is becoming a rare breed with more organisations wanting to take on hires on a fixed term contract basis (FTC).

The FTC route is often assumed to be the easier option for organisations, it’s seen as cheaper, you can guarantee a filled job for a certain time.

Why?

Because you’ll get an equivalent candidate for the time you need them and you can use the same hiring techniques as you do for a permanent hire.

However, when you really examine the realities of cost and output it may not be more cost effective to hire a fixed term contract. Let’s look at the arguments in detail.

Myth 1: Fixed term contractors are cheaper than a day rate interim/temp
You might think that paying someone £50,000 for 12 months’ work is cheaper than paying someone £250 per day for the year?

One of the things people forget are the hidden costs associated with a salaried role; car, bonus, holiday pay, sick days (did you know that an average Britain takes off 7 days a year in sick leave!), employer’s national insurance, office costs, pensions, training days, the list goes on and on.

Taking these costs into account an average employee costs about double the actual salary so £100K + the recruitment costs. A day rate employee, on the other hand, works about £70,000 per year if you include the agency costs.

You also only pay the days the day rate employee actually works as opposed to effectively paying for your fixed term contract a year in advance.


Myth 2: A day rate temp may not stay for the full length of the contract
We all have the impression that candidates who work day rate are mercenaries and will move elsewhere if they find something that pays more.

I agree that does happen but you can build in guarantees by paying a completion bonus if someone adequately completes the full length of the contract.

I think the fickle interim argument is a little defunct nowadays, most senior interims are professionals who know that their work is their reputation, and have chosen to be career interims as opposed to working as temps until they secure a permanent position. If they agree to a contract they usually see it to the end otherwise they will pick up a reputation they don’t need.


Myth 3: It’s easier to recruit fixed-term contractors (I can use the same methods as permanent recruitment)
Yes, you can use the same process as recruiting a permanent person but I think you have to ask yourself who actually wants to work a fixed term contract?

The nature of an FTC means that you will get professionals who are in between permanent jobs, cannot get a permanent job or are on a working holiday visa.

You cannot offer them the security and neither can they to your organisation.

Employing someone on a day rate allows you access to a completely different market, interims aren’t candidates who can’t get a permanent job but it is a lifestyle choice for most.

This is a market who have taken a conscious decision to work on an interim basis, whether it’s a lifestyle choice, professional integrity, the variety or a number of different reasons.

Interims are a flexible resource to use them as you see fit whether it is to up-skill a team, take on projects, take the pressure off yourself or any other reasons.

They are used to working in an environment where a job spec is not always present and their role is not clearly defined.

You can usually expect an interim to hit the ground running and even perhaps help you define a future permanent role or skills gap in your team.


Myth 4: Interims are too expensive
A marketing interim will not help you do your finances, but you do not pay for an interim straight away.

The agency will bill you on their invoice cycle and so you get the interim to do a job which you do not pay for straight away.

When you take on a candidate who is a contractor you pay the agency the fee upfront, you don’t know how good they are until they start working for you.

If they don’t work out or leave before their contract is up you’ve already paid for this person. You will need to pay for someone new if the role needs to be completed.

With an interim, you pay after the interim has done that day’s work so you are paying for performance to a certain degree. Most of the time you will pay for the temp a month after they have worked.

For a small business, this is a great way to spread the cost of an employee, it is effectively getting interest free credit for employing someone.


Making the right choice for your business or team
From my experience of the interim market and speaking to clients and candidates alike I would say that there are few scenarios where an FTC is better than an interim.

A good benchmark is to ask yourself if the contract is going to be longer than 12 months in length, if the answer is no or it is uncertain, then a day rate interim would be the best choice

Interims can bring a huge amount of experience into a business who would normally may not be able to support someone at that level.

These interims can sometimes be a shot in the arm for business and their presence can still be felt long after they leave.

There are occasions where businesses do not consider the use of interims because of the disruption to the team and clients, but the cost of not having someone in that position maybe even greater.

With these things considered why would an interim not be a viable option?

I’d love to hear thoughts from employers or professionals about this topic and if you have more questions drop me an info@vertical-advantage.com, I’d love to chat!

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