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How to Articulate Your ‘Why’ and Land Your Dream Job

In the fast-paced world of job hunting, standing out in an interview can make the difference between landing your dream job and missing out. Recently, I experienced firsthand the critical role that understanding and articulating your “why” plays in making a lasting impression during an interview.

Let me share some context: We were sourcing for a critical role for one of our high-growth clients, and our team managed to bring in two exceptional candidates who both performed brilliantly in their first and second interviews. They were articulate, and knowledgeable, and presented themselves exceptionally well. This left the decision-makers in a dilemma: who should they choose?

Ultimately, the decision hinged on a subtle yet essential aspect of the candidates’ interviews—their “why.” Both candidates were technically proficient and seemed culturally aligned with the company. However, the deciding factor was their ability to express, in detail, their passion for the product, their genuine interest in how the company operates, and their vision for their career trajectory within the organisation.

The Power of Your “Why”

So, what exactly is your “why,” and why is it so powerful? Your “why” is the underlying reason you are drawn to a particular company or role. It’s a combination of your passion for the industry, your alignment with the company’s values and mission, and your vision for how you can grow within the organisation.

When clearly articulated, your “why” demonstrates to employers that you are not just looking for any job; rather, you’re intentional about finding a role you are aligned with and passionate about.

Preparing Your “Why”

Preparing your “why” in advance is crucial. Here are a few tips from the experts on our team who work with hiring managers day in and day out:

Calvin Harris, E-commerce & Digital Manager:

Consider where you want to go in your career (seniority, industry, etc.) and identify your skills gaps. Then, assess the company you’re interviewing with to see how you can bridge those gaps. During the interview, explain how the skills you currently possess can support their business goals while also highlighting how the company can help you develop the skills you lack.

Takeaway: Align your career goals with the company’s needs by demonstrating in the interview how your current skills can support the growth of the company.

Jayna Kalyan, Supply Chain Director:

Take time to prepare ahead of the interview, don’t try and answer it off the cuff. Think about why you want to leave your current role—what is your biggest driver/motivation for leaving? Take that information, research the business/role/values, and make correlations on how it fulfils what’s missing/what you’re looking for in your next move.

Takeaway: Articulate how this role fits into your long-term career goals. Show that you have a vision for your future and see this position as a significant step towards achieving it.

Loren Phillips, Senior Talent Exec, Finance, Sales & Marketing:

The first step to a genuine answer is to apply for jobs aligned with your interests. Let’s be honest, a lot of the time your why is largely about wanting to pay your mortgage or sustain your lifestyle, but that’s not the best answer to give at interview stage. Answering “the why”, becomes easier to answer when you can find things that specifically resonate with you about a role or company.

Takeaway: No matter how tempting it can be, apply for roles that you have a genuine interest in. It goes a long way in answering the question sincerely.

Delivering Your “Why” in an Interview

When it comes to delivering your “why” during an interview, specificity and authenticity are key. Here are some tips:

  • Be Specific: General statements like “I love the company’s culture” are not enough. Instead, say something like, “I admire how your company has built a strong culture of innovation and collaboration, as evidenced by your recent project on X.”
  • Be Authentic: Your passion should come through naturally. If you’re genuinely excited about the opportunity, it will show in your voice and body language.
  • Connect the Dots: Explain how your skills and experiences have prepared you for this role and how you envision growing with the company.

Employee Rights: Navigating New Flexible Working Laws

 The wheels of change are turning as the new flexible working laws have finally come into effect, marking a significant step forward in aligning legislation with the evolving world of flexible working.

What has changed and what does it mean for you?

  1. Flexibility from Day One: One of the most exciting changes is that flexible working will now be a day-one right for employees. You won’t have to wait around for 26 weeks before you can request flexible arrangements (which was the previous law). Whether you’re a night owl or a morning person, the power to shape your work schedule is in your hands from the get-go.
  2. Two’s Company: You can now make two flexible working requests every 12 months. So, if you find that your initial request doesn’t quite hit the mark, don’t worry—you’ve got another shot at agreeing a policy that works for you.
  3. Fast-track Responses: Employers now have a tighter two-month window to respond to your flexible working requests. The Act reduced the time limit for employers to deal with flexible working requests from three to two months, although this can be extended if the employee agrees.
  4. Let’s Talk About It: Communication is key. Before an employer responds to your request, they’re now required to speak with you to explain their position. On the other hand, employees don’t need to justify or explain the impact of their proposed changes anymore. It’s all about mutual understanding and finding a solution that works for everyone.

So, how can you make the most of these changes as a job seeker? Here are a few tips:

  • Know Your Worth: Don’t be afraid to advocate for yourself and your needs during the job search process. If flexibility is important to you, make sure to communicate that to potential employers from the get-go.
  • Stay Informed: Keep up-to-date with the latest developments in flexible working laws and regulations. The more you know, the better equipped you’ll be to navigate the ever-changing job market.
  • Be Flexible (Pun Intended): Remember, flexibility works both ways. Be open to compromise and creative solutions that meet both your needs and the needs of your employer.

Fexible working isn’t just a trend—it’s the way of the future. So, embrace it, take ownership and watch as your work life balance flourishes like never before.

Salary Savvy: Tips for Negotiating Your Pay

Are you tired of feeling undervalued in your job? Have you ever wondered if you’re being paid what you’re worth?

Negotiating a pay raise can be a daunting task, but it’s a crucial step towards ensuring fair compenstion for your hard work, commitment & impact. In today’s competitive job market, knowing how to effectively negotiate your salary is essential for achieving financial security and career satisfaction. Whether you’re a seasoned professional or just starting out in your career, this blog will equip you with the knowledge and tools you need to advocate for yourself and secure the salary you deserve.

Before diving into the specifics of salary negotiation, it’s important to have a clear understanding of the current economic and industry trends that may impact your ability to secure a pay raise. So, if you haven’t already, download our 2024 Salary Guide– it features salary benchmarking and commentary, an overview of the current recruitment market and demographic and DE&I insights.

As you know, factors such as industry demand, skill shortages, and company performance can all influence your negotiating power. By staying informed about market trends and industry benchmarks, you can better position yourself to make a compelling case for a salary increase.

Once you’ve equipped yourself with the right information, here are 5 tips to master the art of salary negotiation.

Timing is Key:

Schedule your pay discussion in advance to allow both you and your manager time to prepare. Avoid springing the conversation on your manager unexpectedly. Pick a time that aligns with your company’s performance & planning process – it can help strengthen your hand.

Show Your Worth:

Arm yourself with concrete, objective evidence of your contributions and achievements. Detail your accomplishments and the value you bring to the organisation and support your case with data and facts. Additionally, outline your future goals and aspirations within the company.

Exude Confidence:

Approach the negotiation with confidence and assertiveness. Recognise your worth and the scarcity of your skills in the market. Confidence can be a powerful tool in these discussions, especially in industries facing talent shortages.

Set a Realistic Figure:

Research your job title across multiple job boards and consolidate this data with recent reports on salaries in your industry to benchmark your role and determine a realistic figure for your pay rise. Be mindful of your current role’s market value and your skill set. While aiming high is admirable, ensure your expectations align with industry standards and your contributions.

Persevere and Explore Alternatives:

If initial negotiations don’t yield the desired results, don’t lose hope. Maintain open communication with your employer and continue to express your aspirations. Remember, salary isn’t the only negotiable aspect of your employment package. Consider alternative perks such as flexible hours or professional development opportunities. If all else fails, keep in mind that other opportunities may await elsewhere.

Remember that salary negotiation is not just about the money – it’s about advocating for your worth, advancing your career, and achieving financial security and satisfaction. With the right preparation and mindset, you can unlock the secret to successful salary negotiation and take control of your professional future.

Interview tips 101 – Mastering the STAR technique

People like hearing stories – they are a proven technique for making sure people remember the point you’re trying to make. The STAR technique is a powerful storytelling tool for answering difficult job interview questions. It enables you to frame your answers in a structured and compelling way that highlights your achievements and competencies.  
 
The technique involves breaking down your answer into four components: Situation, Task, Action, and Result. 
 
Situation: Describe the situation you were in or the problem you faced. 
Task: Define the goal or objective you had to achieve. 
Action: Describe the actions you took to achieve the goal. 
Result: State the outcomes of your actions, including any quantifiable
measurements. 
 
To make the most of the STAR technique, it is essential to build your answers into “STAR Stories.” These stories should be less than 3 minutes long, and presented with energy and enthusiasm about a real-life
experience you have had (not necessarily a work experience, as long as it demonstrates a relevant competency or behaviour).  
 
Here are some tips to help you master the STAR technique: 
 
Practice, Practice, Practice – The key to mastering the STAR technique is practice. Prepare your stories in advance and practice telling them out loud. This will help you to remember the details, keep your answers
concise, and maintain your energy and enthusiasm. 
 
Be Specific – The STAR technique requires you to be specific and provide measurable outcomes. Make sure you have exact examples of your achievements, such as increased sales, improved customer satisfaction, or cost savings. 
 
Be Concise Remember to keep your answers concise and to the point. The interviewer doesn’t need to hear every detail of your story; they just need to understand the situation, task, action, and result. 
 
Use Visual Aids – If you have any props, such as diagrams, charts, or letters of recommendation, use them to help illustrate your story. This can help to keep the interviewer engaged and make your answers more
memorable
Be Courteous When using the STAR technique, remember to be courteous and build a friendly two-way conversation with the interviewer. Start by answering the question directly and then ask if you can give an
example. This will show that you are listening and engaging with the interviewer.

Mastering the STAR technique is a priceless skill to acquire for any job interview. It enables you to answer tough questions in a subtle, compelling, and powerful manner that leaves a lasting impression on the
interviewer. By building your answers into “STAR Stories,” you can wrap your key messages and personality into a real-life experience that your interviewer will remember. Practice, be specific, concise, use visual aids,
and be courteous, and you will be well on your way to acing any interview!

Top 5 Interview Tips

Like most things in life, the foundations of a great interview are all about getting the basics right. It’s important not to ignore the fundamentals of what’s required, and once you’ve nailed these you can add the flair on top.

1. Read the job spec
Sounds obvious, but so often overlooked. Go through the soft & hard skills required, prepare examples of how you can match these, but also don’t be afraid to ask questions where you feel there are gaps.

2. Read your CV
Again, sounds obvious but the last thing you want to happen is to not know your own numbers.

3. Ask the recruiter
If you’re working with a recruiter, they should be able to provide more context than is typically on a job description. Why are the company hiring? What are the key goals & challenges of the role? What is the feedback from other people they’ve hired?

4. Do your research
Know who you are meeting; where they’ve worked; the history of the business; the structure of the team; any recent news articles; their key competitors. Even go and look at their accounts on Companies House if they’re an early stage business!

5. Ask questions
Always, always, always have a list of questions prepared. But be prepared to be flexible and adapt to the conversation – if your questions have been answered then ask new ones based on the context of the interview. Focus your questions on learning more about the role or business rather than salary, working hours etc
So you’ve nailed the basics, now what can you add on top in order to stand out?

A. Structure & clarity
The best interview answers are compelling, logical and draw the interviewer in. Like a comic performing a routine, you should have a number of pre-prepared answers up your sleeve, structured almost like stories. Be concise, but understand how to structure an answer for maximum effect (see our article on the STAR technique).

B. Challenge the interviewer
a. Interviews are a two way street, and the best candidates use it as an opportunity to dig deeper. For example, don’t just ask ‘What’s the culture like?’ but ask for examples of how they live & experience the values every day, or how the mission of the company impacts the decisions they make in their role.

C. Give an opinion

Take your research one step further but providing some relevant, tailored insights on the role or business. Combine what you know about the role & business with your expertise and make recommendations on things you might do if you were to get the role.

Hiring within FMCG – a review of Q3 and predictions for Q4

As the owner of a recruitment consultancy that specialises in the FMCG and related consumer goods markets, I wanted to share some of the recent trends we are seeking in these sectors, thoughts and reflections on the quarter that’s passed, and what businesses can expect going into Q4.

It’s worth mentioning that our view is based on our core areas of Supply Chain & Procurement, eCommerce & Digital and Sales & Marketing, so the commentary here is broadly reflective of those skill sets.

Bouncing back & adapting

April was a month none of us in the recruitment industry want to experience again, but by the time we got to June, the market was showing signs of genuine recovery. By that point we were coming towards the end of lockdown in the UK and businesses had transitioned to fully remote working models. It was recognised that hiring needed to continue to augment momentum gained as the market started to normalise following the early lockdown days of panic buying.

‘Zooming’ replaced F2F meetings and larger, more established businesses seemed to be the quickest to adapt. In truth, our blue chip clients were those who remained most resilient to adapting to the new virtual working model. Some SMEs acted borderline bullish during this period when it came to hiring, but as we entered Q3 we saw more SMEs starting to strategically hire and look for opportunities to fill pre-existing gaps; essentially hiring as a bi-product of greater confidence.

A space in which hiring demand dramatically increased was our consultancy client base that works closely with Amazon (Seller) and other key marketplaces. The need for Amazon skilled candidates has never been higher.

The holiday within the holiday

The result of June’s re-emergence continuing into July meant that the first half of the quarter was positive. Whilst volumes of roles were still c.50% down on early March at Vertical Advantage, the engagement and commitment from the market was resolute (as nerves subsided we saw far less clients changing their mind on signing off requirements than in Q2).

The end of the full time furlough period on July 31st was a potential concern and whilst the run up to this had seen some high profile administrations for businesses, particularly aligned to hospitality (e.g. Adelie Foods / Café Rouge), companies that were aligned to grocery powered on with their hiring.

The early part of August was more buoyant than normal for that time of year, however, as the month progressed, the traditional Summer holiday slowdown took grip. This resulted in many processes slowing down or grinding to a halt during this period, as the UK seemed to copy our European counterparts in taking extended mid-summer breaks (fully deserved might I add!).

Super September

Coming out of the August bank holiday weekend, vacancy volumes were lower than they had been for the previous 3 months, which gave some cause for concern. However, the market has taken a significant turn for the better in September with live vacancies jumping c.70% and confidence is a lot higher and more resilient to changes in macro socio-economic policies.

What we are seeing now is that challenge is creeping back into the market, as a result of greater buoyancy – competition is ramping up. There is no longer an abundance of candidates that clients can have their pick from, and they are no longer alone in making offers. Approximately 40% of our candidates that were offered roles in September have had more than one offer on the table.

Overall, candidates are seemingly more financially motivated post-lockdown than previously, which is understandable if they may have been through a few months of financial hardship.

In addition, we have seen more people leave their new jobs within the first few months than we normally would. The reasons for this vary from having taken a role in desperation, struggling with a combination of work and mental health challenges when starting a new role, or poor remote on-boarding resulting in low levels of engagement. If your business intends to remain working remotely going into 2021, this needs to be a serious consideration and a priority for businesses.

“Approximately 40% of our candidates that were offered roles in September have had more than one offer on the table.”

 

Less than 90 days to Christmas

So, what’s coming next?

The Christmas countdown will certainly benefit trading in the broader FMCG space, but similarly to the August holiday period, it’s tough to predict the consumer outlook and as a consequence predicting the trends of the hiring market will not be easy (I will try to get off the fence shortly…).

  • The furlough scheme ending could bring a new wave of redundancies – My suspicion is that the complete end of the furlough scheme will result in some more redundancies in isolated pockets and sadly, there will be more retail / hospitality led businesses suffering hardship. Undoubtedly the result will bring more candidates onto the market, however with many other businesses now getting hiring into full swing, I expect to see this talent being snapped up quicker than we saw in Q3.
  • Increased competition – Businesses that have been using direct channels to hire (advertising / referrals / talent pipelining) will find the market more competitive and speed is going to be one of the most important factors when looking to deliver on time to hire. This is particularly true with more fixed term contract roles in the market than normal, as businesses look to try before they buy.
  • Changing candidate expectations – Candidate expectations on work have evolved and they will very much be looking at a potential employers for positive work / life balance in 2021 and beyond, so nebulous answers around this topic will not be enough when it comes to decision time.
  • Niche skills are now being snapped up – Experts on customs / export around Brexit are very much in demand as the year is coming to an end. As are digital skills related to various marketplaces and for anyone that can navigate the complexities of Amazon from a supplier perspective, can command a premium in this market…….. There’s no sign that this will change in 2021.

…and that’s all from me! Finally I’d like to wish you all a healthy and prosperous final quarter. As always, if you feel Vertical Advantage can help at all, please don’t hesitate to get in touch.

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Helping the FMCG community throughout COVID-19

‘Business as usual’ has been replaced by ‘adapt and support’ since the outbreak of COVID-19. We are in a rare situation that has affected every country, industry and individual to some extent, so one thing we have felt strongly about at Vertical Advantage is to help people where we can.

Here’s what we’ve done so far to adapt and why we’ve done it.

 

Proactively helping people who are out of work

Evidently a large chunk of the workforce has been made redundant or found themselves without a job for other reasons linked to the pandemic. Nearly two million people in the UK have applied for universal credit benefits since the beginning of lockdown – that’s six times the normal claimant rate(!).

Having a vast network of FMCG candidates and businesses during a crisis like this, we knew we had to utilise it to do our bit. Not for the sake of additional revenue or expecting something in return, but because it was simply the right thing to do.

Consequently, we have offered to add active job seekers within ecommerce & digital and sales & marketing to open source spreadsheets. These have been shared directly with relevant clients and on LinkedIn.

Click here to access the ecommerce & digital list.

…and here to access the sales & marketing list.

We have also offered candidates the chance to book in time directly into our calendars for them to ask questions, get advice on their job search, or just to have an informal chat about the current job market.

Helpful insights

New working conditions and a shook FMCG and consumer goods market has surfaced questions by candidates and businesses alike, which is why we have posted regular updates on our website and social channels to provide our expertise to share information and provide support.

We’ve taken the pulse on the sector by speaking with clients regularly and outlined what hiring and onboarding has looked like during the pandemic, but also shared articles like how to identify company culture via video call, how to stay engaged with your team and our best bits of advice for current job seekers.

In addition, many businesses in the consumer goods sector have shared interesting market insights with us, which we have proactively shared with our key clients. If you are interested in finding out what these are, please email me on david@vertical-advantage.com.

When we say live jobs, we mean LIVE jobs

Since the early stages of lockdown we have noticed a lot of frustration coming from candidates as they were applying to vacancies online that they came to realise didn’t exist or were in fact put on indefinite hold – something that provided false hope and was a huge time waster. This was and is a big issue and something we didn’t want to contribute to, so the first thing we did when the job market took a downturn was to audit thew jobs we advertised.

You will also see that jobs on our website are advertised differently:

1.  Some of our clients are pipelining for hires they want to make in the medium term. These ads include ‘Talent Pipeline’ in their titles for clarity.

2.  All other ads are for LIVE jobs that we are currently recruiting for.

What next?

Although the consumer space hasn’t been as hit badly as many others, we recognise that some businesses simply don’t have the budget to use a recruitment agency at the moment. And that’s ok.

We want to continue to help all clients in the industry where we can, whether this means helping you find talent for a particular vacancy, providing advice on the current market, or benchmarking your strategy against others.

Feel free to drop me an email on david@vertical-advantage.com or call me on 07792 544887 if there is anything you’d like to discuss. I’d be delighted to hear from you.

 

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Giving Back

At Vertical Advantage, we know and understand our markets. It’s what we do best.  Due to the collaborative, cross-functional nature of our business we truly invest the time in really getting to know the growth ambitions of both our candidates and clients.

But what’s also personally important to us is giving a little bit back to the community and local charities.

We try to fundraise, donate and offer our time in various ways.

From sponsoring events, through to bake-offs and we also take pride in offering every member of staff at Vertical Advantage paid leave each year to spend time with a charity and offer help in whatever way the charity needs.

These charities are close to the hearts of the team in different ways, with some team members supporting them in their own time.

For instance, our Jayna, Associate Director has been a volunteer since 2013 for a charity called Time to Talk Befriending in Brighton who supports the elderly. They can suffer massively from loneliness and are a lot more vulnerable. Time to Talk Befriending gives Jayna the opportunity to give a small bit of her time back to the community. She especially likes it because she feels it helps ease some of that loneliness.

I’m the newly appointed Senior Marketing Executive, Isabella, I have been the Social Media Manager since July 2018 for ASTRiiD. ASTRiiD connects people fighting long-term health conditions with ambitious businesses seeking skilled volunteers or staff on a flexible basis.

Most recently we organised a Great British Bake Off that was an absolute success. Not only was it an internal showdown we also had our lovely neighbours take part and help finish off all the cake. Somehow we managed to raised nearly £400! 1st place unsurprisingly went to  our Associate Director Andy 2nd place went to me(but I got the most votes so should have won…just saying!) 3rd place went to Rhys (although we’re not sure he made it)

Apart from a reason to eat cake and get competitive, this is for a fantastic cause as all proceeds go to a charity close to our hearts: Macmillan Cancer Support

Why Mac?

We love that this charity helps everyone with cancer live life as fully as they can, providing physical, financial and emotional support.

If you’d like to still donate for a fantastic cause please do here.

We’ve also raised money for Cancer Research on two occasions. Most recently, our senior consultants, Jack Tom, took it to the boxing ring with WCB to raise money for Cancer Research, that was completely sponsored for by our MD David. They trained intensively for 8 weeks. Jack raised £400 and Tom raised £240 above his £500 target! Our X employees, Susan and Kathryn also took part in a Race for Life raising 17% over target.

We’ve also supported these charities the years:

Rainbows Children’s Hospice a Leicestershire based hospice that covers the larger East Midlands Area and offers support and care not only to the children but also to their families.

Battersea Dogs Home this speaks for itself…a nation of animal lovers but unfortunately there are one or two people out there who do not have the compassion or responsibility to look after these wonderful creatures and Battersea will rehabilitate and ensure the dogs go to homes that really care

Demelza Children’s Hospice Demelza provides the best care and support for seriously ill babies, children and young people and their families across East Sussex, Kent and South East London.

Matt Hampson Foundation aim is to provide advice, support, relief and/or treatment for anyone suffering serious injury or disability which has arisen from any cause, but in particular from participation in or training for any sport, sporting activity or other forms of physical education or recreation.

There are always new local causes that come to our attention and if we can give them just a little bit of support we will.

We will keep you updated through the year on what we get up to and (hopefully) how much we have been able to raise.

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6 of Our Eco Friendly Business Ideas That You Can Copy

Winter is coming, and this time the White Walkers aren’t to blame. We are!

Yes, climate change is an ever-looming threat to society and, when discussing all things ‘oh no, we’ve ruined the earth’, it’s easy to fall into a pit of existential dread.

But there’s no time for wallowing because time is running out and change shouldn’t be limited to the home. It’s down to big business (and small business) to pull their weight too.

At Vertical Advantage, we know that all too well. We do work in the fast-moving consumer goods space, after all, where climate change is proving a game-changer. Within the FMCG sphere, many massive companies are actively working to lower carbon emissions, respond to consumer concern regarding climate change, and prepare for potential supply chain upsets.

We should be doing our part too. Especially when many people spend more time in their office than they do their living room. Fight that existential dread!

So, while there seems little point in digging into the existential ‘why’ of saving the planet — isn’t it obvious? — let’s dig into the commercial ‘why’.

And, of course, the how.


Use less electricity
Simple? Yes. Effective? Also yes. Think about just how much electricity the average office consumes in one day, between the fridges, computers, coffee machines, and lights.

A lot.

One way to cut down this usage is to simply take stock of just how much energy you’re personally consuming. Do you really need a space heater under your desk? Does the air conditioning really need to be on? (You live in the UK! It’s cold enough!)

Even the smallest reduction in your energy usage will contribute. So, before you leave for the night, turn your computer off completely instead of leaving it to idle on standby while you’re sound asleep.

Another way is for your company to invest in energy-efficient appliances across the board. The short-term expense may be hefty, but the long-term savings will be far more significant.

And another incidental benefit of turning off the lights and other electric accoutrements? Lowered overheads.

I can practically hear the office managers cheering from their cubicles already!


Change energy suppliers
And speaking of those office managers, they might want to look into changing energy suppliers too.

Not only can you win government subsidies if you switch to a renewable energy source, but you’ll also be contributing to…oh, saving the planet.


Cut down on printing
As the old saying goes, most meetings could be emails and, honestly, so could most paper correspondence.

So before hitting print on another inane update, consider simply walking over to your colleague to tell them what you need to instead.

Or, send an email. (But whatever you do, don’t ‘Reply All’. And definitely don’t just print the email anyway, either.)

If you’re really itching to work with a pen and paper instead of a keyboard though — some people are wired differently, after all — try a tablet out for size or invest in a digital notebook instead.

As for those informational leaflets? Consider whether they’re really necessary.

Promotional materials? We’re living in the internet age! Put down the paper.

However, if you do end up using paper, make sure to recycle it afterwards. That goes for cardboard and even plastics (where possible).


Be a conscious consumer
Aside from reducing your paper usage in the office, you should also think about what you’re buying, as well as its carbon footprint and packaging.

Wrapped in reams of plastic? Pop it back on the shelf.

Ahead even of recycling your waste, the best thing to do is reduce it altogether. It’s not called ‘reduce, reuse, recycle’ for nothing!

After all, not everything you put in recycling will be recycled. Black plastic is a notoriously difficult material to recycle, for instance.

So, reconsider your consumer habits in the first place.


Get on ya bike! (Or bus, whatever floats your boat.)
Travel is a major contributor to climate change.

With an office full of staff members each doing their own round-trip to work and back each day, those (somewhat indirectly) company-caused emissions add up.

If the option is open to you, try walking to work instead.

Or use the Tube!

At least one of these methods will have you feeling fitter in no time, too.

Alternatively, invest in a bike and a decent helmet.

Here at Vertical Advantage, we have a Cycle to Work scheme where you can get discounts on bicycles.

Save money and the planet in one fell swoop?

What more could you want!

Buses are always a better option than cars too, especially for the exercise-averse.

Let’s put it this way: as long as you’re not chugging along in your city-centre Land Rover every day, then you can probably rest easy regarding your travel habits.


Purge the office kitchen
Does your office get fresh food delivered?

Does your office throw out many a half-mouldy banana at the end of the working week?

If so, you need to change up your attitudes to food waste too.

Order less food or even order none at all! Because once you combine the carbon footprint of that probably-foreign piece of fruit, plus the delivery, you have to wonder if it’s really worth it.

Alternatively, make a concerted effort to use up all the food. Everyone likes banana bread, right?


Go Green
All of the above is about ‘going green’ to a certain extent, but you can also switch out common office supplies for environmentally-friendly ones too.

Biodegradable bin bags and recycled paper and notebooks are great places to start, as is investing in a real set of metal cutlery. That way, you can do away with the plastic disposables in no time.

In short, where the environmental option exists, take it.

 

Like any company, Vertical Advantage is always looking for ways to implement and expand upon the above actions.

But there’s always room for improvement when it comes to our green practices and collectively taking ownership of our company-wide carbon footprint.

Sure, we still have a way to go in implementing a paperless office (the dream!), but we’re on the right path.

Are you?

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What our clients say about us when we’re not in the room

We think we’re pretty great… but don’t just take our word for it!

Here’s what our happy clients say about us:

 

“The Vertical Advantage team have proven to be a value-adding talent acquisition partner for us. In a fast-moving, candidate-driven market, we need partners who act with pace and really understand their candidate network. Trust and transparency is crucial to the success of the partnership and we have faith that the Vertical Advantage team will deliver whenever we ask for their support.”
Talent Acquisition Manager at 

 

“I have worked with Vertical Advantage for a number of years and highly recommend them. They understand my needs and business constraints, tailoring their search accordingly. This is combined with the right level and style of communication to suit my needs, enabling an efficient, yet personable approach and (most importantly for me) the right result… a great Category team. They have a refreshing, clear and straightforward approach to the recruitment process.”
Head of Category at 

 

“Spot on and professional! I have been working with Vertical Advantage since 2015. Their coverage of the FMCG/Retail sector is excellent and the calibre of candidates recommended by the team has been extremely high. I like the no-nonsense approach, their ability to quickly understand our needs and the importance of fit when hiring for Land Securities. It is so comforting to know that one quick phone call gets the ball rolling!”
HR Manager – Retail and Learning & Development – 

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Taking Vertical Advantage on New Adventures: An Interview with Jo Miller, our new Commercial Director

Tell us about the role you do for Vertical Advantage?

I’ve joined Vertical Advantage as Commercial Director. Essentially, I’m here to support the growth of the business, giving extra managerial support and assisting with developing our operational structure.


Tell us about your career so far. How did you arrive at where you are today?

I’ve worked in recruitment since I was 21 years old. I have always loved the industry and the challenges that it’s offered me.

I started as a permanent and temporary consultant in a High Street secretarial recruitment firm and progressed to Branch Manager. After this, I had the opportunity to help them develop their brand and open a new London office, working with some amazing people. After a stint working at accounting recruitment firm Robert Half, I took the plunge and left to launch a high-end secretarial brand from scratch. I switched from in-house to consultancy for many years, which gave me the chance to work with a number of owner managers and was a great experience. Following my 20 years+ in the industry, I found my way to Vertical Advantage and I’m excited to be here.


What excites you about working for Vertical Advantage?

Without a doubt, the biggest appeal of Vertical Advantage is the people. We’re not like other recruitment agencies. Everybody is so different, people can be themselves and we have a wonderful collaborative approach to working. Our MD has fostered a culture of positivity, where people are encouraged to learn and develop, including from their failures. People are taken on a journey where they are trusted and they’re able to achieve.


What do you feel sets Vertical Advantage apart from other recruiters in this space?

Vertical Advantage really is true to our specialisms. Our consultants know their verticals and industries inside and out. But it’s more than just industry knowledge. What makes the team different is how personal they make it. The consultants know their clients and candidates on a truly individual basis. They retain the personal contact, which is essential. It’s not just the team that works like this, it’s the power of the MD and the way he manages to keep his network at the same time as leading the company. He keeps relationships going with people and they want to do business with him.


What are the opportunities and challenges facing you in your role?

The most significant opportunity is taking our success story to market! The essence of our story is the effectiveness of what we do – understanding our clients and their growth journey. We’re truly consultative, for example when we’re working with up and coming food brands, we grow with them.

When it comes to challenges the biggest one facing us is time. There’s so many fantastic brands to work closely with and of course our time isn’t unlimited!


Tell us about the impact you would like to make to Vertical Advantage as a business?

I’m thrilled to be able to add value to each individual in the team. Recruitment starts at the desk, with the quality of individual consultants and the relationships they have around them. I can’t wait to make an impact by improving ratios of efficiency and developing client relationships, supporting our consultative approach.

I’m committed to helping our consultants fulfil their potential. Short term, that’s providing consultants with the tools they need to develop their already successful desk. Long-term as we get bigger, my goal is to provide career opportunities as their desks become more successful, such as specialisation in their market.

Strategically, sales plan of the business so Vertical Advantage can build on its success to date which we’ve achieved through our networks.


How do you see the recruitment sector changing and progressing in the next few years?

Of course, it goes without saying that technology will continue to influence recruitment. I also think the diversity question is a huge point for discussion. Successful businesses have diverse workplaces and I believe lack of hierarchy is key in achieving this – it’s important to let people help shape a positively diverse environment. Diversity directly impacts loyalty from employees.


Describe your personality in 3 words

Humorous, resilient and gregarious!


If you were an item of food and drink, what would you be and why?

I would like to be a lovely G&T – classic, refined and the drink of champions!

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Hitting the Slopes Vertical Advantage Style

Incentives in recruitment are nothing new, in fact they are as common as hearing “I’m about to step into a meeting” during a BD call. It’s also common that big incentive like trips to LA/Bali/New York/Barcelona are usually just for the top billers.

It’s different at Vertical Advantage as our big incentives are always for the whole business. This year’s incentive was a long weekend ski trip to Morzine in the French Alps. Hitting target wasn’t an easy task but we all pulled through and reached it in the last few days of December. They say Christmas miracles do happen, but this one was down to the hard work of everyone!

The day of the trip
The day arrived and one by one we rocked into the office with big smiles. When we arrived at the airport we met Sue, Jo, Julia and Rich and were on our way!

After landing in Geneva, we split into two taxis. Our taxi driver was a delightful chap from Middlesborough #UTB and he was playing absolute bangers – safe to say the mood was as good as signing an exclusive PSL with an account worth 150k a year. We arrived at the hotel late that evening and settled into bed with a big day of skiing ahead of us.

Leaving day highlights:

* Airline staff telling us off repeatedly en route – we were enjoying ourselves!
* Jules and Dale getting lost at Geneva airport


Day 1
We had a 7.30am meet in the dining room for breakfast before grabbing our ski passes and equipment. Mood was brilliant, not a sore head in sight! The group was split in 2 – one group consisted of five elite skiers and the other consisted of Bambies on ice.

Now it’s safe to mention that there were 10 of us who had never worn ski boots before, so walking was a sight which I can only leave to your imagination… We were led up the mountains on the chairlift, Jack and I in a lift full of fearless 7-year olds, whilst we looked like we were in a helicopter ready to land on Guadalcanal, during World War Two.

The elite group had gone off on the black, red and blue slopes, performing some Shaun White-esque stunts, comparable to bringing on four new clients in a day. The second group were gearing up for our lesson with ski instructor Tom, who was worth every penny (shock his name was Tom – good at what he does). By the end of the lesson we were all snowploughing our way down the nursery slope with ease.

After a quick lunch, we set off conquering the green slopes and confidence was brimming. Now comes a story that shows how ambitious we are – JC, AA, JM, TV and I had met up with DH & DJ (splinter group of the elite skiers). From here on, I can only say we were sold a dream by the best salesperson in the business, whom I will not name. We were convinced down a blue slope, 4500 metres, bearing in mind we have three hours of ski experience in our lives – in recruitment terms, it was like trying to make a placement with a business who have a strict PSL, on the same day.

Instantly, AA shot off on the wrong path and into the abyss. JC, JM and I, a mixture of confidence and naivety, followed DJ down. We all fell multiple times, but under the encouragement of our leader/enemy we got up each time with a smile on our face. Until we got to a slope that was simply too steep to fall down – not to worry, off our skis came and the three of us tobogganed down on our bottoms (it was honestly the most fun I’ve had in a while). We made it and re-joined the rest of the team at après ski for a well-deserved drink or three.

Dinner at the hotel and was filled with wine, beer and fish & chips. There were still four portions of fish & chips leftover after dinner, and DJ had bet I couldn’t finish it – we don’t do KPIs at Vertical Advantage but regardless, targets don’t phase us. Bosh, easy as you like, just a bit of ketchup on my top and I was done.

That evening some of us headed into Morzine to a bar and then onto a club – we know how to let our hair down, work hard, play hard and all that.

Day 1 highlights:

* All of us for mastering the green slopes
* Andy for flying through the trees like a bat
* Rich getting serious air on his snowboard
* Jo for soldiering on despite having a cut on her hand
* Taz for getting called out at dinner for being too loud
* The bar for destroying our credit cards
* Sue for her words of wisdom and excellent timings


Day 2
Day 2 started out as grey as a client putting a role “on hold”. A few of us had not made it downstairs for the early breakfast call or skiing! According to some of the elite group, who had of course gone out to the slopes, the visibility was poor.

After lunch, the group were split. Some had decided to take in the culture of Morzine, beautiful chalets with roofs covered in snow. Others decided to taste the local ale (for market research, obviously). And some (me included) decided we’d do both and see how the French enjoy sports on a Saturday – Manchester United vs Liverpool, Ireland vs Scotland and France vs England in the 6 nations.

In the evening, we had dinner at a lovely restaurant in town with unbelievable food. Oysters so fresh you could taste the pollution from the sea, raclette as smooth and silky as a Lindt chocolate advert and pastry as flaky as a candidate who verbally accepts an offer and is never heard from again.

As we had a fairly early flight to catch, we decided to not stay out too late as we may get water poisoning again *cough*. However, the night was still young so a few of us decided to have a nightcap in the hotel lounge whilst playing a game of Articulate. It was all fun and games until JC and I beat DJ and JK, which was completely fair. It ended with cards scattered around the room – just imagine Dennis the Menace attempting to perform a card trick.

Day 2 highlights:

* Dale for not even making it down to breakfast
* Everyone who made it skiing
* Jack and I wearing turtle necks and being voted best dressed
* Andy doing who knows how many shots in a row
* The dog that followed me, JC, AP & Dale home (we genuinely don’t know where it is now)


Round up
To put it simply, the trip was fantastic. This was Vertical Advantage enjoying something we had all worked hard for, as one. I would compare it to one of my past companies, but to be completely honest, nothing has been close. We had somehow managed to make a 2-day holiday feel like a week-long trip – we are recruiters after all, getting lots of quality in, in a short period of time (it’s how we hit our incentive (last time I mention that – promise!).

I’d like to say a massive thank you to DJ on behalf of everyone for the trip and for making Vertical Advantage a great place to work.

Plus, big thanks to Belinda for organising the trip, Taz for sorting out the ski lessons (I’d like a refund for the second day!) and thanks to all the candidates, clients, friends and family of Vertical Advantage that made this all possible – I don’t do Oscar acceptance speeches, but if I did, they’d probably be the greatest speeches in the world.

Tom Disapong
Co-signed by Jack Clark
Aka the turtle neck twins

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