As we continue to evolve and strengthen our finance function, it’s vital to understand what today’s finance professionals are truly seeking in their roles. The market for commercial finance jobs, particularly within FMCG finance, is highly competitive. Attracting and retaining top finance talent requires aligning with their evolving priorities and expectations.
Here’s what’s top of mind for today’s finance talent—and how employers in the commercial finance and FMCG sectors can stay ahead:
Purpose-Driven Roles in Commercial Finance
Finance professionals are looking for more than transactional work. They want to be seen as strategic business partners, contributing to direction, forecasting, and data-led decision-making. In both commercial finance jobs and FMCG finance, candidates value roles where their insight directly impacts commercial outcomes.
Career Progression & Skills Development
Professionals seek clear progression routes and opportunities to upskill- through leadership development, financial qualifications (ACCA, CIMA, ACA), or hands-on exposure to FP&A, transformation, and commercial finance projects. This is especially important for those building long-term careers in FMCG finance or aiming for senior commercial finance roles.
Flexibility & Trust in the Finance Function
Hybrid working models, autonomy, and respect for work-life balance are now baseline expectations. Forward-thinking employers offering flexible working environments are more likely to attract and retain skilled finance professionals.
Smarter Finance Tools
Finance teams want to work smarter, not harder. Automation, ERP systems, Power BI, and real-time data analytics are key in reducing manual work and increasing strategic focus. This is particularly relevant in FMCG finance, where fast-paced decision-making is critical.
Collaborative & Inclusive Culture
Cross-functional collaboration is a must – especially in budgeting, forecasting, and strategic planning. Inclusive, communicative cultures where finance is valued as a business driver are essential in commercial and FMCG finance jobs.
Total Reward Matters
Salary alone doesn’t seal the deal. Candidates assess total compensation – including performance bonuses, pensions, study support, wellbeing benefits, and job security. These factors are especially important when evaluating commercial finance roles within FMCG businesses.
Broader Exposure & Role Variety
Many finance professionals move on due to lack of development or exposure. From Accounts Assistants stuck in repetitive tasks to Management Accountants seeking their next step toward becoming a Financial Controller, the desire for a broader scope is clear. In FMCG finance, where rapid progression is possible, offering variety and challenge is a key differentiator.
To win the war for talent in commercial finance jobs and FMCG finance, businesses must offer purposeful roles, continuous development, flexible working, modern tools, and inclusive cultures, backed by a competitive total reward package. Finance professionals want more than a job; they want a meaningful career path where they can make an impact.
