The Future of Insight Teams: In-Demand Consumer Analytics and Essential Skillsets for 2025
The role of insight teams is undergoing a profound transformation. Fuelled by AI, automation, and evolving stakeholder expectations,... Read more
From Benched to Brilliant: What Football Teaches Us About Culture-First Hiring
Manchester United’s recent departures show just how much environment and culture impact performance. Players like... Read more
Building Digital Teams in Consumer Goods: When to Hire vs When to Outsource
At Vertical Advantage, we’ve been hiring digital talent for consumer brands and agencies for over a decade, and... Read more
When the Going Gets Tough... Roll on 2025!
Last year, we compared 2023 to Ronan Keating's ‘Life is a Rollercoaster’. For 2024, Billy Ocean's ‘When the... Read more
Helping the FMCG community throughout COVID-19
‘Business as usual’ has been replaced by ‘adapt and support’ since the outbreak of COVID-19. We are in... Read more
Blue Chip vs SME: What's best to progress your career
As a sales and marketing manager with experience working with both blue-chip businesses and SMEs (small and medium-sized... Read more
How to navigate a career in the fast-changing world of eCommerce
eCommerce is a continually growing and changing sector, and if eCom is your passion, now is a perfect... Read more
Is Crabtree & Evelyn ahead of the curve by closing all stores and going digital?
At the beginning of 2019, Crabtree & Evelyn—known for luxury body, fragrance, and home care products — announced... Read more
7 Red Flags to Look Out For When Hiring A Brand Manager
Brand Managers are essential for companies nowadays. If they do their job right, they help your business (and... Read more
6 ways to beat Amazon at its own game
The way we shop is constantly evolving. And, as it happens, Amazon is the original influencer. When it... Read more