A new website for Vertical Advantage
Drum roll please!
With a bright and shiny refresh of our brand identity, Vertical Advantage is pleased to reveal our new website with all the bells and whistles you’d expect from a professional recruitment agency with your future in mind.
Since our launch in 2012, Vertical Advantage has always been sure of its identity. We recruit permanent, contract, and interim professionals in key vertical markets such as food and drink, consumer products, retail, marketing and media agencies, and many more besides.
You can guess where our name Vertical Advantage originated!
But four years on, in these fast-changing times, we became acutely aware our current digital presence was not quite where we needed it to be.
We embarked on a marketing journey to understand what we wanted to say and how we wanted to be perceived by the market. We also looked at some data (Google Analytics) to understand how our existing users interacted with our site.
The new website is a result of all of this work and so much more, and we are delighted with its results. We were able to address a few key issues, and introduce some great new features that we are sure our customers and employees will love!
Smarter Job Search
The job search on our previous site was a little bit clunky. Our revised job search enables candidates to search by salary or day rate first, and then offers a streamlined version that lets users be really specific about what they want to see. We also built in a keyword search from the home page, which replicates the ‘Google’ experience that we know many of our users trust.
Modern look and feel
The style of the website is, of course, crucial to that great ‘first impression’. Aligning Vertical Advantage more closely to the forward-thinking FMCG and consumer brands we do business with, made a lot of sense. We wanted to modernise Vertical Advantage without losing our original vision for the brand that made us unique. To get there, our team worked collectively with our agency partners to decide on a final identity that suited who we are now. We wanted the logo to be modern, future-proof, social-media friendly, and to build affinity with our target markets.
We realised many of our users (job seekers and clients) increasingly access our website on their mobile and tablet devices. Not only that, all the data out there tells us to think ‘mobile first’. Our previous site was not mobile optimised, so users found it harder to access the information they wanted from us.
So yes! Our new site is now fully mobile optimised, and in addition, it can now accept mobile applications for job roles. Just attach your CV from your device, Dropbox or Google Drive storage. You can apply for your perfect role on your commute or even in the middle of lunch!
Go on, take a little look on your mobile device if you haven’t already!
Our Engage Page
Because we understand the power of online marketing, the VA team now produces more social media and blog content than ever before. This helps us demonstrate our market expertise, as well as our personal passions in the world of food and drink. Our old website just didn’t do this justice, so now we’re so happy that our new website has a clever ‘social wall’ feature. We’ve called it our ‘Engage Page’, because it pulls in our latest original content, including our LinkedIn and Instagram feed.
Don’t forget to bookmark this page to be the first to hear of our latest blogs, insights and news!
Showing off the Vertical Advantage Culture
Vertical Advantage is a great place to work (ask any of our team)!
In 2016 we did a huge piece of work to define our culture and articulate what makes us unique. We distilled this into 3 key values:
- We're straight-talking and down to earth
- We work hard, but we also work smart
- We're innovative, agile and open
Our ‘Join us’ area on our website really brings our values to life, in a simple yet dynamic way that reflects our culture properly. Our team are very social and we love to explore the best places in London, so keep an eye on our live Instagram feed, where you can find all our latest team outings, gossip, and of course visits to London’s best eateries! We hope we can use this to attract more great talent to our business.
As with any digital project we know the hard work is not over yet and we will continue to monitor and evolve our presence to reflect our customers’ needs.
So, please check out our new website and let us know what you think.
Taking Vertical Advantage on New Adventures: An Interview with Jo Miller, our new Commercial Director