Senior Sales Analyst - FMCG

  • £45,000 - £50,000
  • Permanent
  • Berkshire
  • Ref: BH-8679

A leading consumer goods business are looking for a passionate and driven Senior Analyst to keep evolving their partnerships to enable sales and market share growth. In short, you’ll help to ensure they keep winning in this competitive landscape.

You will analyse and interpret large datasets from varying sources to uncover valuable insights and trends related to customer behaviour, sales, and marketing campaigns. You will collaborate with other teams and stakeholders to understand and translate business needs into data analysis requirements. Success in this role is just as much about your ability to build strong bonds with and inform and influence your colleagues as well as in being an expert in insightful analytics, reporting tools, dashboards and strategic planning. You will be the central storyteller to the commercial team.

What Your Impact Will Be:

Data Analysis & Reporting

  • Evolve the analytics implementation to feed and drive the customization of internal dashboards and reports to meet business objectives and manage to best practices standards.
  • Support the Senior Sales & Marketing Management team in diverse projects in the fields of business analytics, ad hoc data requests and database integration.
  • Utilizing data to create business cases, stories and JBP’s to allow the company to keep improving processes and business.
  • Undertaking work that is accurate and consistent at all times.
  • Understand the features and functionality of the various tools. Expert skills in Excel, Data Prep and BI Tools are a must with specific experience in Cognos, Tableau and ThoughtSpot advantageous.
  • Understand the integrations and system dependencies between tools and enterprise systems/services.
  • Understand potential impact of new tools/features/functions implementations.


  • Participate in different workstreams to developed strategies across the UK in order to improve efficiencies, metrics and business overall.
  • Identify shopper & ecommerce trends for business growth and implement initiatives & action plans according to analytics insights.
  • Proactively deliver actionable insight into the business and support the sales and marketing teams on crafting bespoke retailer and brand strategies.
  • Team Collaboration
  • Manages and communicates daily and weekly performance vs targets including leading business review meetings, highlighting performance to plan, drivers of plan variance, demand projections for future periods, identifying risks and opportunities.
  • Developing knowledge of the role within the wider Sales team, being a true business partner and internal industry expert
  • Being the go-to person for technical, data and reporting questions.
  • Being fast-moving and agile in approach to work, able to evolve into new technologies as they appear.
  • Collaborate with other functional areas such as, marketing, sales, finance, supply chain to support the business performance.
  • Comfortable in presenting to internal and external stakeholders including UK and European Leadership Teams, Retail Customers, Key Licensor Partners, Agencies and in Company Updates/Townhalls to the whole UK Orginisation.

What We’re Looking For:

  • Bachelor’s degree in Business, Technology, Mathematics, Engineering or similar advantageous
  • Minimum of 3-5 years of relevant analysis experience ideally in the Entertainment/FMCG industry.
  • Proven ability to take data and turn it into actionable insights and selling stories.
  • Strong analytical, problem solving and project management skills. High commercial acumen.
  • Highly competitive mindset & Business results oriented: ability to perform, to budget and manage forecast.
  • Ability to build relationships within a matrix business environment and handle diverse audiences.
  • Execution focused.
  • Agility, adaptability and emotional Intelligence.
  • Proven stakeholder management and influencing skills.
  • Natural ability to drive performance.
  • Good understanding of the role of channels – eRetail, Grocery, Value, Specialist and D2C.
  • Ability to work on a wide variety of projects with tight deadlines.