Senior Marketing Executive

Must be have experienced executing email campaigns, social ads, paid ads and ecommerce 

This is a unique opportunity to join one of the worlds oldest cycling business – a chance to join a business with an extrodinary heritage, going in to the future developing ecommerce strategy and presence, whilst leveraging off the extrodinary good will and legacy of the last 160 years, they have plans to grow their exclusive brand and this role will be critical in facilitating that growth journey. 
To do this, they require an expereience marketer – some who is hungry for the next step in their career & looking to be more entreprenerial in their career. You will support the digital director in executing the best digital marketing strategies to achieve the aspirations of the business. 
 
The successful candidate will have 4-5 years of digital marketing experience in the retail industry ideally within cycling, not essential but interest in cycling is important.
 
The ideal candidate will be able to demonstrate:

• Delivery of integrated multi-channel campaigns, with digital at its heart
• Digital fluency, capability, and expertise
• Previous success at growing digital audiences and conversion to purchase
• Vision / experience in customer retention and growth of LTV
• A deep understanding of the cycling world

 
Core responsibilities will include:

• Marketing strategy and planning.
• Brand Stewardship.
• Management of Marketing agencies & Partners.
• Copywriting of marketing communications.
• Integrated marketing campaigns.
• Strategic development of all on and off-site marketing channels.
• Insights, audience segmentation & Direct Marketing.
• Partnerships.
• Marketing budget planning, management and ownership.
• Marketing measurement, reporting and recommendations.

 
This is an exciting, varied opportunity that will see you play a pivotal role in our success whilst offering you a fantastic, truly flexible working environment where you’ll have the freedom to make this role your own.
 
About you:

• You’re a natural self-starter who instinctively takes initiative.
• You have the ability to set medium term goals alongside juggling the demands of the everyday.
• You’ve successfully led and shaped successful online shops delivering results quickly and efficiently.
• You’re highly creative, customer-oriented, and enjoy disruptive marketing.
• You’re a digital native who thrives on building engaging new ways to market.
• Have strong skills across numerous technology platforms.
• You’re accustomed to balancing brand and commercial considerations.
• You have a deep understanding of the cycling world and you stay abreast of industry trends.
• You’re flexible and happy to respond to changing circumstances whilst keeping a cool head.
• You’re brilliant at working collaboratively and getting the best for the team.
• You’re happy to get stuck in and get your hands dirty.
• You excel in a small tight-knit team environment.
• You thrive off feedback and have a hunger to learn and succeed in a fast-paced environment.