Company Overview:
We have partnered with a dynamic and well-known company in the food industry that boasts a diverse portfolio of popular and rapidly growing brands. This organization is committed to innovation and quality, creating products that resonate with consumers. They offer a hybrid working policy, allowing flexibility to work from home multiple days a week.
Role Summary:
An exciting opportunity has arisen for a high-energy and creative marketer to join the Marketing Team as a Senior Brand Manager. In this role, you will take charge of several key brands, serving as the strategic marketing lead in a fast-paced market segment and also be responsible for launching a new exciting brand into the market. You will report directly to the Marketing Manager and focus on building and developing brand equity through innovative marketing strategies.
Key Responsibilities:
- Strategic Planning: Lead the development and execution of comprehensive marketing plans for assigned brands, encompassing both annual and long-term strategies.
- Innovation Management: Drive innovation projects, overseeing the launch of new products and brand renovations from concept to execution.
- Communication Strategy: Develop and implement communication strategies, execute marketing campaigns, and measure their performance.
- Agency Management: Manage relationships with third-party agencies and oversee the packaging design process.
- Performance Analysis: Analyse brand sales, financial data, and market insights to track performance and identify growth opportunities.
- Collaborative Initiatives: Work closely with commercial teams to create impactful in-store marketing initiatives that resonate with consumers.
Qualifications Required:
- Experience in FMCG marketing, ideally within the food sector.
- Proven track record in leading new product development (NPD) and successful brand launches.
- Strong analytical skills with the ability to extract insights from data and communicate effectively with stakeholders.
- Excellent communication and presentation skills, with the capability to engage and influence key stakeholders.
- A proactive and dynamic individual with the ability to manage multiple projects in a fast-paced environment.
- Knowledge of French is desirable but not essential.