Our client is a fast-growing consumer wellness business operating across multiple product categories. With a strong focus on quality, innovation, and long-term growth, the company is scaling its digital performance capabilities and investing heavily in paid acquisition.
They are now looking for a Performance Marketing Manager to take ownership of paid media strategy and execution across key digital channels and drive profitable, sustainable growth.
This is a hands-on, data-driven role suited to someone who enjoys both strategy and execution. Working closely with senior leadership in a fast-paced, founder-led environment, the Performance Marketing Manager will be responsible for scaling customer acquisition through structured testing, strong creative strategy, and disciplined optimisation.
Key Responsibilities:
- Plan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest
- Drive profitable customer acquisition while managing key performance metrics such as CAC, ROAS, and blended MER
- Support management of paid media budgets in line with business targets
- Develop creative briefs and lead structured creative testing across messaging, copy, and visuals
- Collaborate closely with creative, design, and content teams to improve ad performance and storytelling
- Own landing page and funnel testing to improve conversion rates
- Analyse performance data and translate insights into rapid optimisation cycles
- Track and report on performance using spreadsheets, dashboards, and in-platform analytics tools
- Contribute to growth across multiple product lines
- Test emerging channels, audiences, and acquisition opportunities
- Support the execution and optimisation of Amazon Ads as part of a broader acquisition strategy
Requirements:
- 3+ years’ hands-on experience in performance marketing, ideally within a high-growth D2C business or agency
- Proven experience scaling paid campaigns across Meta, TikTok, and Google
- Strong analytical skills with confidence working in spreadsheets and performance dashboards
- Experience running creative and CRO tests and applying insights to improve results
- Familiarity with Shopify and conversion rate optimisation best practices
- Highly organised, proactive, and execution-focused, with a strong sense of ownership
- Comfortable working in a fast-moving, entrepreneurial environment