Lead Marketing Manager

Lead Marketing Manager for innovative SaaS company
Must have B2B Marketing in Tech

This is an exciting opportunity with a tech business changing the game! As a Consumer Technology company, they provide a cost effective & innovative technology solutions to global household names – Diageo, Carlsberg and Loreal.

As the business has grown to be a leader in its field, they’re now focused on expanding their customer base and dominating their market further. To achieve this goal, they require a marketer with a proven record of executing successful marketing strategies and experienced in the B2B marketing within a SaaS environment. 

You’ll support the Head of Commercial and work closely with New Business and Sales, your digital marketing, brand, and PR skills will be in demand as the business grows its product suite in UK & Ireland, EMEA, N. America and APAC.

As a centralised function, you will be working across multiple projects simultaneously; developing collateral to support the commercial strategy, driving forward the businesses brand and product suite through great content and PR, working on go to market strategies for new products and solutions, and supporting with strategic planning alongside the Head of Commercial. You will also work closely with the sales and new business teams to identify where and how marketing can continually drive leads and overall revenue.

Responsibilities

• Develop marketing strategies that support the business objectives
• Plan and develop marketing collateral and campaigns that drive sales and awareness
• Plan and implement marketing campaigns including advertising, sales promotions and digital, social media and PR campaigns
• Develop company branding and product branding, working with our in-house graphic design team to maintain and regulate corporate image across all materials
• Collect and collate market intelligence and competitor activity data, analysing and using the information for specific marketing activities and campaigns
• Manage the CRM database and reporting, and analyse results of campaigns to measure the effectiveness and ROI
• Drive and create the content of marketing materials to include PR, blogs, newsletters and brochures, along with the website, social media and events
• Manage website and online presence across social media/digital platforms
• Ensure relevant websites are updated on an on-going and proactive basis, where relevant to campaigns
• Monitor and report the effectiveness of activity and communications
• Network within the markets to gain industry knowledge and understand how we maintain a competitive edge in attracting audiences and customers
• Support the Head of Commercial with the provision of strategic insight into the development of marketing in line with the business objectives

Must Have

• 6 + years marketing/ PR management experience (Ideally Technology/SaaS)
• Solid B2B Marketing experience ideally with exposure to international markets
• Proven track record of creating leading Brand Marketing Campaigns
• Have a keen interest in technology and the use of software to increase business efficiency

Flexible location
1 office day per month (HQ in Edinburgh)