The business

A globally recognised, category-leading beverage brand in a period of exceptional growth. The brand has genuine cultural cachet, a market-leading position in its category, and serious ambition for its next phase of international expansion.

The role

A highly strategic appointment: you will take ownership of the majority of the European territory, shaping and driving growth across a portfolio of distributor-led and emerging markets:

Own the commercial strategy and full P&L across the region
Build, nurture and hold accountable strategic distributor partnerships – alignment on brand priorities, pricing, investment and execution standards
Lead annual and quarterly business reviews, JBPs and investment planning with partners across multiple markets
Identify and open new markets – commercial readiness, distributor selection and onboarding, brand consistency from day one
Work hand in hand with Marketing to localise activation plans that drive penetration and conversion market by market
Use distributor data, market insight and retail audit tools to sharpen distribution, availability and visibility
Act as the senior commercial voice for the region internally, feeding market intelligence into global planning

What you’ll need

A proven track record of building out EMEA (or a comparable multi-market international region) for a consumer brand
Deep experience managing and scaling distributor relationships – you know how to get the best from partners you don’t directly employ
Comfort operating at genuine strategic altitude in a fast-growth environment, while staying close to the detail
Strong commercial and numerical acumen – P&L ownership, trade investment, pricing
FMCG / beverage background strongly preferred
The energy and ambition to match a business scaling at pace

This is a strictly confidential search. Full details, including the client’s identity, will be shared with relevant candidates on application.

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