About the Business
This is a fast-growing consumer goods brand operating across multiple product categories, with a strong focus on innovation, quality, and building modern, digitally-led brands.
The business is scaling quickly and investing heavily in new customer acquisition channels, particularly across social and creator-led commerce.
The Role
We’re hiring an Influencer Marketing Manager to build and scale a high-performing creator and TikTok Shop ecosystem.
This is a performance-driven role, focused on driving revenue through creators – not just brand awareness.
You’ll develop a creator strategy centred on:
- high-volume content
- rapid testing
- continuous optimisation against key commercial metrics
You’ll play a key role in turning influencer and creator activity into a scalable acquisition channel.
What You’ll Do
- Build and manage a large network of creators and affiliates
- Launch campaigns, incentives, and always-on programmes to drive consistent content and sales
- Identify winning content trends, hooks, and formats
- Brief creators with clear, conversion-focused direction
- Track and optimise performance across GMV, CPA, and ROAS
- Scale what works and quickly iterate on underperformance
- Collaborate with internal teams and external partners to maximise growth
Ideal Profile
- Experience in influencer marketing, creator commerce, or TikTok Shop
- Proven track record of driving measurable commercial results through creators
- Strong understanding of short-form content that converts
- Performance-led mindset with confidence using key metrics (GMV, CPA, ROAS)
- Comfortable working at pace with high volumes of content
- Organised, proactive, and confident managing multiple stakeholders
Desirable:
- DTC or eCommerce experience
- Experience working closely with paid social teams