My client is a global consumer goods company which produces high quality products. They have market leading brands in every market they operate within.
They are looking for a Group Brand Insights and Analytics Manager to present and convert data to the marketing team and be a key component in the positioning of the brand.
This is an exciting opportunity to be part of a leading global business and be a key influencer in its growth.
You will be an insight partner to the marketing team, using your expertise to translate raw data into a meaningful format for the marketing team to build around. You will be simplifying the information you have and deploying it to the marketing team.
You will be deploying the branding learning actions and maximising efficiency of the business through the research and reports you produce on both qualitative studies including tracking and communications. Briefing research suppliers and internal stakeholders will require you to display excellent communication skills in a dynamic environment.
There will be a focus on managing digital analytics and reporting and you will be overseeing analytic capabilities across the regions, driving the success of the brand.
The Ideal Candidate
A collaborative and dynamic approach will be required in this role. Communication skills will be essential in conveying your findings clearly to the marketing team. Your expertise will be used to conduct standard statistical techniques, alongside good knowledge of qualitative and quantitative research techniques. 3-5 Years in market research/ data analytics is desired.
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