Field Sales Representative – Independent Retail & Cash & Carry

Our client is seeking a results-driven Field Sales Representative to expand their brand presence across independent retailers and cash & carry outlets. This role focuses on driving sales, increasing product distribution, and executing promotional activities.

Key Responsibilities:

Territory Management: Build strong relationships with independent retail and cash & carry accounts, including convenience stores and specialty off-licenses. Conduct regular visits to promote products and drive sales.
Sales Growth: Develop and implement sales strategies to meet or exceed targets. Utilize a consultative approach to understand customer needs, activate displays, and maximize promotions.
Brand Activation: Showcase and promote products through tastings, presentations, and in-store activations. Educate retailers on key product benefits to enhance brand awareness and sales.
Customer Relationships: Establish strong connections with store owners and staff, acting as a trusted advisor to ensure customer satisfaction and long-term loyalty.
Market Insights: Gather and report market trends, competitor activity, and customer feedback to help shape sales and marketing strategies.
Sales Reporting & Collaboration: Maintain accurate sales records using CRM tools and collaborate with marketing, logistics, and customer service teams to ensure smooth operations.

Candidate Profile:

Experience in field sales or business development, ideally within the drinks or FMCG sector.
Strong knowledge of independent retail and cash & carry operations.
Excellent communication skills with the ability to build rapport and trust.
Proven track record of meeting or exceeding sales targets.
Self-motivated, organized, and able to work independently.
Proficiency in CRM software and MS Office Suite.
Valid driver’s license and willingness to travel within the assigned territory.

This is an excellent opportunity to contribute to the success of our client’s brand in a dynamic and growing market.

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