eCommerce Marketing Manager - FTC

eCommerce Marketing manager (FTC)

A maternity cover is required from July in a busy Marketing team. This role could go permanent but is not guarenteed to do so.

This business exists to make lives better by bringing quality, affordable self-care products that consumers trust everywhere they are sold. Help them do it!

This is a pivotal role in the team with the aim to accelerate the eCommerce in partnership with the Commercial and Brand teams.

Responsibilities

eCommerce Marketing Strategy
 

• Data driven and responsible for analysing past performance to create activation strategy, experience of Amazon Marketing Cloud is a plus.
• Internal expert and advocate for eCommerce media and performance marketing from strategy to execution
• Build test & learn opportunities that drive improvement in KPIs
• Identify performance gaps and opportunities across brands to help and drive growth through media strategies
• Monitor wider marketing strategies (Online & Offline) to build integrated, engaging consumer-first plans that grow market share
• Accurately input, manage and track the eCom budgets and ROI

Reporting and analysis

• Build and maintain eCommerce reports, tracking sales, spend and share development across brands and retailers
• Identify new tools, technologies, and partners to drive acceleration in eCommerce activation and media measurement and optimisation.
• Analyse channel mix & campaign performance to deliver actionable conclusions and recommendations on budget allocation and optimisations to improve campaigns performance / efficiency
• Build, share and report against KPIs to wider business, delivering insight and opportunities

UK Amazon Execution

• Working with our agency and brand partners, utilising available data, create and execute the UK Amazon media performance strategy and execute the plan to deliver sales.
• Take ownership in all areas of day-to-day campaign management from campaign execution to optimisation and analysis – reporting including post campaign performance reviews and QBRs as well as financial management.
• Interact regularly with the local brand teams and senior management to help in their goals.

UK multichannel partners

• Work directly with retailers to activate events & leverage their media propositions.
• Devise and execute eCommerce Marketing plans for key multichannel retail partners in conjunction with the commercial team
• Ensure retailer media strategy is aligned with brand and commercial plans

Experience required

• Experience in media activation on platforms such as Criteo & Citrus Ads and a knowledge of Amazon (Search & DSP)
• Analytically minded, with the ability to identify trends within data sets
• Experience of Digital planning and buying of Display and Search media
• FMCG, Retail, eCommerce/Shopper Marketing and Direct Response experience
• Good working knowledge of various types of media – specific, but not limited to Programmatic, Social, Display, Social, Influencer, eCommerce, and Video
• Keen interest in Retail Media and keeping up with new trends and solutions

What’s on Offer

As well as a competitive salary (up to GBP70000) and benefits,  a hybrid working environment and a brand-new office in Nine Elms.