Business Development Manager - Spirits (Northern Ireland)

As one of the UK’s leading spirit distributors and brand builders, our client represents an enviable and diverse portfolio of award-winning brands. They are seeking passionate and driven individuals with a solid understanding of the UK spirits market, ideally with experience in the FMCG or alcoholic beverages industry and business development expertise. If you’re looking to make your mark in a fast-paced environment and join a rapidly growing drinks company, then this unique opportunity might be perfect for you.

 

Role Objectives:

• Enhancing brand presence by implementing activation and promotional programmes across independent retailers and cash & carry outlets. This includes delivering outstanding performance and execution to boost volume and distribution of their portfolio.
• Assisting Cash & Carry National Account Managers with activations and merchandising, while identifying growth opportunities for the portfolio and monitoring competitor activities.

 

Responsibilities:

• Territory Management: Manage and build relationships with independent retailers and cash & carry accounts to boost sales.
• Sales Targets: Implement strategies to meet targets, using a consultative approach to secure sales.
• Product Promotion: Conduct product presentations and tastings to enhance brand visibility and drive sales.
• Relationship Building: Develop strong connections with key decision-makers and provide excellent customer service.
• Market Insights: Gather and share market and competitor information to inform sales and product strategies.
• Sales Reporting: Maintain sales records and prepare reports using CRM tools.
• Collaboration: Coordinate with internal teams for efficient order processing and customer support.

 

Qualifications:

• Degree-level education or equivalent (Business degree preferred).
• Proven field sales or business development experience ideally in the FMCG industry.
• Strong communication and interpersonal skills, with the ability to build relationships with retailers.
• Results-driven with a history of meeting or exceeding sales targets.
• Self-motivated and capable of working independently.
• Excellent organisational skills and ability to prioritise tasks.
• Proficient in CRM software, MS Office, and sales tools.
• Valid driver’s licence and readiness to travel within the territory.