Product Marketing Manager

Our client are an innovative martech company that revolutionizes consumer-brand-retailer connections with its smart promotions platform and are going through an exciting period where they are undertaking an ambitious transformation journey and implementing an exciting high growth strategy.

This newly created Product Marketing Manager role reports into the Product Director and would cover and work along with the team that works across all of Europe. The successful Product Marketing Manager would be strong in the marketing of a SaaS product from the ground up with exceptional content and strategic product marketing skills. There is also the added objective of tracking budgets and ensuring ROI.

Responsibilities

• Develop a compelling storytelling vision and voice for the product.
• Communicate platform benefits and features clearly to internal teams and clients.
• Create diverse marketing materials like sales tools, pitch decks, demos, case studies, testimonials, and web content.
• The Product Marketing Manager would design and execute go-to-market (GTM) strategies for new product and feature launches.
• Collaborate with product management to align features with market needs and optimize marketing communications.
• Monitor competitor activity and industry trends to refine strategies and ensure the platform addresses customer pain points effectively.

Requirements

• Proven experience in taking a brand new SaaS product to Market within the capacity of a Product Marketing Manager.
• Strong social media marketing skills connecting and developing audiences and growing
• them over time.
• The ability to travel internationally for work (20-30% of the time)

PS – The client is unable to offer sponsorship at this time – now or in future.